Sex sells, and not just to adults.
Victoria’s Secret has gotten attention recently for its increased marketing for teenagers, a younger clientele than the bare-it-all models the line is typically associated with.
But the lingerie brand isn’t the only one that has stepped up its risqueé advertising aimed at teens and tweens. And it’s for a good reason.
American teenagers spend an average of $4,000 a year overall, and $1,150 of that typically goes toward apparel. Some reports say teen spending could rise, as more jobs should be available for teens this summer.
Victoria’s Secret’s popular PINK line is aimed at the college girl crowd, but teens several years younger can often be spotting perusing their bras and panties.
The brand featured young singers like Justin Bieber at its most recent fashion show, showing its appeal for teen and tween consumers.
And the ads on its website clearly are intended to draw in the younger teen market.