Monthly Archives: March 2013

23 Of The Most Hilariously Unfortunate Ad Placements Ever

No matter how well-intentioned an ad is, its message can be totally foiled based on its placement.
We’ve already shown you the worst online ad placements ever — which includes ads for the “Dead Like Me” DVD set next to obituaries on NYTimes.com —but here are 23 of the most unintentionally hilarious ad placements you can run into just walking down the street.
Imgur posted a list of the best of the worst, and we had to share.

Please follow Advertising on Twitter and Facebook.
Join the conversation about this story »
http://www.businessinsider.com/advertising

Kate Upton's Racy Easter Video Features 8 Different Brands

Last year, Kate Upton got everyone in the Easter mood after revealing a minute-long video titled “Kate Upton as Peter Cottontail.”
The video, which features the Sports Illustrated Swimsuit Edition cover girl prancing around like a naughty bunny, was part of a collaboration with LOVE magazine.
The video features eight upscale lingerie and designer brands, but we’re guessing there’s only two things viewers will notice after watching.
1. Vintage Top By Jill Stuart

2. Bra And Underwear By Kiki de Montparnasse

3. Bracelet By Prada

The 10 Sleaziest Car Ads Of The Century

No one utilizes the power of sexual suggestion like car companies. Cars are a sex symbol, and in the race to sell their brands, the top players in the industry have tried to out-sex each other, at one point or another.
Some of them are just sleazy.
From Ford to BMW, here are the lowest of the low in automotive sales tactics.
Some don’t even feature a car.
Mercedes — “Kate Upton Washes The New Mercedes CLA In Slow Motion”

“What’s hot?” Mercedes asks its YouTube audience. “The all-new Mercedes-Benz CLA.”
“What’s hotter? Kate Upton washing it in slow motion.”
This Super Bowl spot holds nothing back. Ms. Upton, lips pursed, blows a heap of foamy white bubbles off her hand. The gleaming Mercedes drips with water (sweat) in the soft sunlight. The football team actually doing the washing can’t look away from Ms. Upton as she saunters forward, tousling her hair playfully.
“You missed a spot,” she says.

BMW — “You Know You’re Not The First”: After BMW likened used cars to women who were not virgins, there was a backlash, not least because the girl looked to be no older than 16.

13 Major Brands That Advertise On Media Takeout, The Web's Trashiest Gossip Site

Media TakeOut is a gossip site that makes TMZ look like The Wall Street Journal.
Its headlines are written in a knowing parody of ghetto slang. A typical story has the title, “OH NOOOOOO!!! Kim Kardashian’s Thighs Have Been RUBBING TOGETHER Since The Weight Gain . . . And Now They Look All BURNT UP!!!“
It’s safe for work … mostly. Just be careful what you click on.
And dozens of blue-chip brands are advertising on it, including Visa, The Wounded Warrior Project, and AT&T.
One problem with online advertising, particularly when it’s bought via automated bidding, is that often huge companies with wholesome images end up unintentionally buying ad space on a strange assortment of websites. As long as the ads get shown to the target audience for the right price, the rest is just details.
We’ve collected images of 13 brands that might not know what they’re advertising next to.
Sometimes the ads on Media Takeout are what you’d expect on a site covering news like the hottest trends in Florida strip clubs.

But many of the online ads are from big companies with relatively conservative marketing plans.

A State Farm ad, for example, popped up next to a story about about singer Ashanti’s weave … and her butt.

AD OF THE DAY: Parker Posey Struggles With A Man Who Can Only Speak In Ad Slogans

“A Word From Our Sponsor” is a new indie flick that takes advertising to a bizarre realm of creativity.
Due out May 10 in theaters (and May 6 on VOD), the movie features Bruce Greenwood (of Star Trek) as the CEO of a major advertising agency who disappears without a trace. He is found one year later, by Parker Posey, unconscious in front of a wall of TVs.
When he comes to, he seems outwardly normal … but we quickly realize that he can only speak in ad slogans.
It seems that “one in 25 men are colorblind; the other 24 are just dressed that way” would be a difficult phrase to work into every day conversation. But audiences of this film will have to be a little bit flexible with their interpretation of the script — it can’t have been easy to find enough recognizable slogans to prop up an hour-and-a-half of gripping drama.
Indie genius, or rampant embedded marketing gone awry? We’ll have to see this summer. For now, get a taste right here:

SEE ALSO: AD OF THE DAY: Newcastle Brown Admits It Uses Photoshop To Make Its Beer Look Good

Please follow Advertising on Twitter and Facebook.
Join the conversation about this story »
http://www.businessinsider.com/advertising

David Beckham's Newest Commercial Is The Perfect Athlete Product Endorsement

If there is one athlete in the world that is the epitome of “cool” it is David Beckham. In addition to having been one of the best players in the world’s most popular sport, he has model looks and he’s always dressed to the nines, whether he is playing soccer or not.
That’s why this new commercial for the Adidas climacool is so perfect. In it, Becks goes for a jog, and all along his route, he is constantly attracting a breeze that keeps him “cool.” And his perfect appearance never waivers.
It is also reminiscent of the GIF below (via TheBigLead.com) in which Beckham is tackled and his first reaction is to fix his hair…

Please follow Sports Page on Twitter and Facebook.
Join the conversation about this story »
http://www.businessinsider.com/advertising

This Business School Prof Just Wrote a Blistering Takedown Of Groupon's New Accounting Methods (GRPN)

Anthony Catanach Jr., an associate professor at the Villanova University School of Business, is a longtime critic of Groupon, and he just renewed his attacks on the daily deal giant.
In August 2011, he predicted on his blog, Grumpy Old Accountants, that the SEC would probe Groupon‘s numbers — and it came to pass, seven months later.
This time around, Catanach calls into question a grab-bag of accounting items in Groupon’s annual report. He says:

Groupon is no good at estimating the value of companies it buys.
Groupon’s estimate of the amount of intangible “goodwill” on its balance sheet is ripe for a writedown.
Groupon’s estimate of its deferred tax assets is shaky.
Groupon uses a non-GAAP accounting method that’s “a curious metric that inflates operating performance.”

In his post, Catanach says, “Heads up SEC…you too E&Y!”
(We emailed Groupon for comment and we’ll update this post if we hear back.)
The backdrop here is that Groupon is struggling to reorient its business away from a dependence on daily email deals toward selling goods directly, and by generally providing a marketing infrastructure for local businesses.
It also recently fired its CEO, Andrew Mason.
Here are a couple of highlights from Catanach’s deep-dive into Groupon‘s numbers:
Remember how the grumpies complained last August about Groupon’s “unusual” gain on an e-commerce transaction that created second quarter profitability (see Groupon: Still Accounting Challenged)?  This was a gain driven solely by the Company’s own estimates of fair value, the reasonableness of which we questioned at the time.  Well, guess what?  We were right again!  In the fourth quarter (literally at the eleventh hour), the Company revised its value estimate of its F-tuan investment downward by almost 40 percent resulting in a write-down of $50.6 million (2012 10-K, page 84). This turnabout almost completely reverses the pre-tax $56 million gain that Groupon reported in the second quarter of 2012.
…  In fact, cracks are beginning to appear in the goodwill numbers.  International segment revenue actually declined 15.9 percent in the final quarter of 2012 (2012 10-K, page 38) raising questions about reported international goodwill amounts.
… despite the declines in gross profit percentage, income from operations has turned positive for the first time primarily due to reduced marketing expenses. The dramatic reversals in marketing and selling, general, and administrative (SG&A) expenses may reflect the Company’s changing business model, but given Groupon’s past reporting issues, one wonders if some of this expense volatility is due to the aforementioned decision to reclassify financial statement items.  Just a thought.
SEE ALSO: Eric Lefkofsky, Groupon’s New Interim Co-CEO, Has Some Cozy Deals With His Own Vendors

Audi's Ploy To Get People Talking About Its New Car Worked Perfectly

The press days at the New York International Auto Show are done, and there’s a lot of buzz around the new luxury sedans from Mercedes-Benz, Cadillac, BMW, and Audi.
But while those first three brands all showed off their vehicles at the show, Audi didn’t.
The company is saving the official debut of its 2015 A3 sedan for the Shanghai Motor Show next month, but didn’t want to let its rivals hog all the spotlight this week. So it revealed the car Tuesday night, the eve of the show.
The packed event at Pier 59 in Manhattan was open only to journalists, so the public won’t have the chance to see the car in person for a while.
But the reveal got Audi coverage from every major auto news source. Car and Driver, Jalopnik, USA Today, the New York Times, the Detroit Free Press, and many others reported the reveal.
We did too.
So even without a car on display to rival the BMW 328d, Cadillac CTS, and Mercedes-Benz CLA45 AMG, Audi is being talked about. And that’s just what it wants.
SEE ALSO: Here’s The New Sedan Audi Made To Conquer The Luxury Market

Please follow Getting There on Twitter and Facebook.
Join the conversation about this story »
http://www.businessinsider.com/advertising

This Is What 'New Coke' Actually Looked Like In 1985

New Coke was “one of the worst marketing blunders in history,” according to Time.
People still talk about it, but how many actually remember seeing the New Coke cans that were intended to replace Coca-Cola 28 years ago?
In 1985, Coca-Cola decided upon a sweeping product change: its classic formula would be replaced by a new, sweeter recipe. New Coke came with new packaging, a new logo, and a massive ad campaign.
While most drinkers actually preferred the new flavor in a blind test, the New Coke campaign was a major flop. Coca-Cola diehards, Fidel Castro among them, were outraged; the elimination of a brand they held dear was too upsetting to ignore.
Angry letters and phone calls flooded into the Atlanta HQ, and after just 79 days, Coca-Cola was rotated back onto shelves, this time with “Classic” on the label.
Here, from our friends at the wonderful Retronaut, are some fantastic vivid images of the New Coke, and the ads that promoted it: