Monthly Archives: August 2013

Wonderful Pistachios on YouTube

Wonderful “Get Crackin’” Ad Campaign
The ad campaign “Get Crackin’” [LINK] opens alot of creative doors for Wonderful Pistachios and in-house marketing agency,  Fire Station [LINK].  Stories can be built around the simple phrase & the campaigns can grow simply – virally – without too much strain on the semiotics of the message.

And the viral tie-in with Psy carries through with the lighthearted message – bringing together the fun qualities of the product – and encouraging folks to “get crackin’”.  More fun stuff from Wonderful products…
Click for website. Screenshot from YouTube Channel of Wonderful…

GMC Retail Sales Up, Led by All-New Sierra Pickup Truck

GMC Sierra Leads Brand’s Best Start in Six Years
[PRESS RELEASE] GMC retail sales were up 23 percent year over year in July, closing at the highest sales volume since 2006. Total sales, up 14 percent, were the best since 2007. Sierra, Acadia and Terrain all posted July sales gains as the brand had its best seven-month start in six years.
The all-new 2014 Sierra full-size pickups are leaving dealer lots almost as soon as they arrive. The average “days to turn” is 14 days, compared to the segment’s 76-day average. Combined with 2013 models, the new Sierra helped drive the pickup’s best July sales since 2007. Year-over-year Sierra retail sales were up 53 percent while total sales were up 49 percent.

“The all-new 2014 Sierras are selling as soon as they come off the transporters, especially those with the SLT trim package,” said Tom Sheehan, owner of Sheehan Buick GMC in Lighthouse Point, Fla. “Our customers have told us they enjoy the luxury features that the Sierra SLT has to offer.”
With all-new advertising hitting the airwaves, and the new double cab Sierras now shipping to dealers, the momentum continues for GMC’s best-selling model. Earlier this year, the 2013 J.D. Power and Associates U.S. Customer Service Index (CSI) Study, GMC ranked first among mass market automotive brands in customer satisfaction. The study examines satisfaction among vehicle owners who visit a service department for maintenance work during the first three years of new vehicle ownership.
Acadia crossover SUV retail sales were the best ever for the month of July, with a total of 6,615 units delivered to customers. Year-over-year Acadia retail sales were up 1 percent, while total sales were up 2 percent. Terrain small SUV retail and total sales also were the best ever for July. Year-over-year Terrain retail sales were up 24 percent and total sales were up 3 percent. Both Acadia and Terrain are off to the best-ever start to a year.
Screenshot of GMC.com

Saatchi & Saatchi Colombia Trident Total Gum campaign

Demonstrates the Power of a Smile
Don’t you just hate it when a police officer strides over to your car, and you know that they are going to reprimand you for your terrible driving skills?  In this witty ad for Triden Total Gum, a woman has had some difficulty parking her car, but after flashing a winning smile at the approaching traffic police officer, he succumbs to the power of her pearly white grin and lets her off.

The ‘Traffic Police’ campaign was created by Saatchi & Saatchi Colombia for Trident Total by General Creative Director: Juan Pablo Navas
, and Creative Directors Juan Carlos González and Margarita Olivar
.  Directed by Alejandro Carreño
, the production company was Los Notarios
.
CREDITS:
Advertising Agency: Saatchi & Saatchi, Bogota, Colombia

General Creative Director: Juan Pablo Navas

Creative Director: Juan Carlos González, Margarita Olivar

Copywriter: Juan Carlos González

Art Director: Margarita Olivar

Account managers: María Cecilia Arciniegas, Luis Miguel Ortíz

Director: Alejandro Carreño

Production company: Los Notarios

Producer: Nathalie Burnside

Production manager: Juan Pablo Bernal

Post-production: Dr. Pepe

Sound production: Laika Studio
    
For further information contact:
Lee Sharrock
Director of Global Creative PR
Saatchi & Saatchi Worldwide
80 Charlotte Street, London W1A 1AQ, UK
Tel: +44 20 7462 7218. Mobile: +44 7814 862 834
lee.sharrock@saatchi.co.uk
www.saatchi.com