Monthly Archives: September 2013

Omnicom Agencies Win at Asia Festival

BBDO and DDB Among Top Networks
[Full Release Below]
NEW YORK, Sept. 18, 2013 /PRNewswire/ — Omnicom (NYSE:OMC) agencies once again topped the rankings at the Spikes Asia Festival in Singapore, further solidifying their hold when it comes to creativity.  BBDO and DDB were among the top three networks for five consecutive years. DDB New Zealand and OMD China took third place in the agency and media categories respectively.
Over 35 agencies in 10 countries contributed to Omnicom winning more than 100 creative awards at Spikes, the Cannes of Asia Pacific, significantly outpacing the competition.
BBDO had a record festival winning nine Golds and a Creative Effectiveness award for the “It’s More Fun in the Philippines” Tourism campaign. DDB-DM9JaymeSyfu was the second most awarded winner with Smart Communications’ TXTBKS work that picked up two Grand Prix and two Gold awards. WHYBINTBWA Sydney won two Creative Effectiveness Spike Awards – one for Australia’s NRMA Insurance and one for M.J. Bale. WHYBINTBWA Auckland also took home the Grand Prix for the ’100% Middle Earth, 100% Pure New Zealand’ campaign for Tourism New Zealand. [READ THE FULL PRESS RELEASE HERE.]

Nielsen Approved to Acquire Arbitron

From Nielsen Media Research Website
[Full Release Link Below]

Company Release – 09/20/2013 17:48
NEW YORK–(BUSINESS WIRE)– Nielsen Holdings N.V. (NYSE:NLSN), a leading global provider of information and insights into what consumers watch and buy, today announced that it has reached an agreement with the Federal Trade Commission (FTC) to gain clearance for its proposed acquisition of Arbitron (NYSE: ARB) which is now, subject to customary closing conditions, expected to close on September 30, 2013. The FTC has issued a Decision and Order dated September 20, 2013 that embodies the agreement.
As previously disclosed, Nielsen entered into an agreement on December 17, 2012 to acquire all of the outstanding common stock of Arbitron for $48 per share or a total of $1.3 billion purchase price, funded by cash on hand and minor debt financing. Adding Arbitron to Nielsen will enable broader measurement of what consumers are watching and listening to around the world and deeper measurement of multicultural audiences in the U.S. The combined company will expand advertising effectiveness for radio clients and be better able to solve for unmeasured areas of media consumption, such as streaming audio and out-of-home. Nielsen expects $0.26 of accretion to adjusted net income per share in the first full year of operations, and $0.32 of accretion to adjusted net income per share after the second year, reflecting an incremental $0.06 in year two.

“We are pleased to have the regulatory process behind us and are excited to be closing the Arbitron acquisition,” said David Calhoun, CEO, Nielsen. “We are looking forward to providing all of the benefits of the combined company to our new clients in the radio industry and their advertisers, driving incremental value for them as well as our shareholders.”
Nielsen’s agreement with the FTC is intended to preserve the competitive landscape in place before its announced intent to acquire Arbitron. It does not affect the strategic rationale of the acquisition or the anticipated benefits to Nielsen from the transaction. No Nielsen assets are affected by the FTC’s order. The FTC’s order effectively enables the continuation of a cross-platform project measuring TV, radio, PC, mobile and tablet engagement which was announced by Arbitron in concert with ESPN and comScore, Inc. in September 2012. In the event that an FTC-approved third-party elects to agree to licensing terms and other requirements, Nielsen would make available for license Arbitron PPM and related data as well as software and technology currently being used in the ESPN project for the sole purpose of cross-platform measurement1 for up to eight years. [READ THE FULL PRESS RELEASE]
1 Cross-platform for the purposes is defined in the order as measurement of content or advertising across television and online at a minimum.

Graham Warsop inducted into Hall of Fame

Iconic Ad Man Honored
Link to Full Press Release Below…
23 September, 2013

Founder and group chairman of The Jupiter Drawing Room honoured at awards ceremony
Founder and group chairman of The Jupiter Drawing Room, Graham Warsop, was this weekend inducted into the Loeries Hall of Fame. This is the first time that this has been awarded to a non-South African.
The honour recognised the contribution that Warsop has made to the South African industry over the past 25 years, and the role that he has played in shaping its reputation globally.
Warsop’s creative recognition over his career have been nothing short of impressive, and were even more so at the time, many helping put South Africa on the map as a creative powerhouse. From being the first South African CD to have print work accepted into the prestigious D&AD Annual in London, to winning South Africa’s first Gold Lion for print at Cannes.
Among many accomplishments, he was the first local creative to judge the ‘big four’ global shows, Cannes, D&AD, One Show and Clios and, most recently, became the youngest ever inductee into the New York Festivals Hall of Fame, for outstanding creative achievement measured on a world scale.
On the other side of the ocean, Warsop was declared the Most Awarded Creative Director in the 20 year history of the London International Awards (in second place was global industry legend Marcella Serpo from Almap BBDO in Brazil). [READ THE FULL PRESS RELEASE HERE.]

House has cold beer plumbing

Man comes home to find his house replumbed with cold Tui Beer
For Immediate Release: Monday 23 September, 2013
Tui Brewery, Saatchi & Saatchi and five keen lads have teamed up and brewed a special surprise for a good mate – by plumbing his whole house with icy cold Tui beer.
It took months of planning, a team of the brewery’s best beer technicians, an up-for-it plumber, 14 cameras, a heap of kept secrets and a generous helping of fresh Tui beer to turn a house-load of everyday taps into a dream come true.

Says Corey Chalmers, Creative Director: “Tui drinkers are clever schemers, and up for a laugh. We also know the boys wouldn’t buy into faking it so we needed to be authentic. We one hundred percent did this for real, and it shows. Luckily, our hero Russ was a master hardcase himself so once the deed was done, he was completely into the idea.”
Says William Papesch, Tui Marketing Manager: “At the Tui Brewery, there’s always something brewing, and when we’re not making a quality drop our mission is to give the boys ingenious ways to get together for a few beers. Like all great plans, we’re stoked with how well it all came together and we couldn’t have asked for a better bunch of guys to bring it to life. Even if
we now don’t have fingernails after a hair-raising shoot.”
Guy Roberts, Creative Director commented: “It went without a hitch, although the plumber did have to make sure it was properly connected so we didn’t feed beer back into the city water supply!”
Scene from the YouTube Video
The campaign launched via YouTube on Sept 17, gaining nearly four million views in its first 48 hours and huge attention from the world media. Multiple versions include a seven-minute
version for the whole story, a 90 second edit, with 90, 60 and 15 second TVCs to follow. The campaign includes extensive social media support, billboards, POS, online and GWP promotions.  END
For further details please contact:
Lee Sharrock
Director of Global Creative PR Saatchi & Saatchi Worldwide
M: +44 7814 862 834
Heath Davy
NZ Director of Operations and Integrated Production
Tel +64 9 3555 049
Mobile: +64 274 355 493
Client: DB Breweries
Jarrod Bear – Group Marketing Manager
William Papesch – Tui Marketing Manager
Mike Rutledge – Tui Brand Manager
Agency: Saatchi & Saatchi
Executive Creative Director: Antonio Navas
Creative Directors/Creative Team: Corey Chalmers, Guy Roberts
Agency Producer: Anna Kennedy
Account Team: Paul Wilson, Marcelle Baker, Jonathan Bates, Willie Lyons
Planning Team: Murray Streets, Ian Hulme
Production company: 8Com
Director: Andy Morton
Executive Producer: Katie Millington
D.O.P: Aaron Morton
Editor: Dan Kircher
Sound Design: Franklin Road
Post Production: Blockhead
Media Agency: Spark phdiq
Digital Agency: Union Digital
Seeding Agency: Giant Media and Porter Novelli International
Public Relations: Porter Novelli

Best Jobs in Advertising

Marketing Careers in 2013
What are the most promising career-areas in advertising and marketing for 2013?  Well, according to [LINK], there are many opportunities in the traditional advertising niches:
Advertising, Promotions and Marketing Manager
Median Salary: $108,260
Job Outlook: +14%
Advertising Sales Representative
Median Salary: $45,350
Job Outlook: +13%
Film and Video Editor
Median Salary: $45,490
Job Outlook: +4%
Graphic Designer
Median Salary: $43,500
Job Outlook: +13%
Market Research Analyst
Median Salary: $60,570
Job Outlook: +41%
Meeting, Convention and Event Planners
Median Salary: $45,260
Job Outlook: +44%
Median Salary: $29,130
Job Outlook: +13%
Median Salary: $55,420
Job Outlook: +6%
Famous American copywriters?  Among her many career path stops, Helen Gurley Brown worked for Foote, Cone, Belding where she became one of the Nation’s highest-paid copywriters in the early 1960′s [Source].


New Zealand Army: Purpose Built

Marketing the Military Industrial Complex
PRESS RELEASE: from Saatchi & Saatchi…
NZ Army: Purpose Built – Campaign Launch.
The NZ Army is purpose built to take on any challenge, from peace keeping to disaster relief and humanitarian operations. And with over 40 specialist roles to choose from, it’s also an employer that is purpose built for you.

Our new integrated campaign gives an insight into the motivations behind our dedicated team, showing why they’re committed to doing what they do.
To change stereotypical perceptions of military life, the campaign highlights recent examples of the Army at work, showing that it’s so much more than combat. The journey then takes the viewer to an online video that gives them a deeper insight into wider Army life, showing that it’s a flexible career with travel, sports, a social side, education and work/life balance all built in.
Radio, online banners, eDM and social media then elaborate on the variety of roles available.
The completion of this campaign has been a huge logistical undertaking, but we’re proud to have got there. After all, the NZ Army is purpose built for anything.

Heath Davy
NZ Director of Operations and Integrated Production
Tel +64 9 3555 049
Mobile: +64 274 355 493
Image courtesy Saatchi & Saatchi. Click for Purpose Built Website.
Agency: Saatchi & Saatchi New Zealand
Client: New Zealand Defence Force – NZ Army, Major Marcus Linehan, Jessica Nikora, Chantal Fisher
Executive Creative Director: Antonio Navas
Creative Director: Mitch Alison
Creative Team: John Paul Twaalhoven & Watchara Tansrikeat
Agency Content Producer:  Anna Kennedy
Agency Digital Producer:  Sarah Kelliher
Designers: David Hunter, Francis Wu
Developers: Steven Ashby, Marek Suchanski
Business Director: Wendy Shrijvers
Account Director: Abi Jackson-Burks
Account Manager: Becky Kusel
Planner: Ian Hulme, Murray Streets
Production Company: Assembly
Director: Damon Duncan & Matt Von Trott
Executive Producer: Amanda Chambers
Cinematographer: Ian McCarroll
Production Designer: Guy Treadgold
Lead Developer: Jeff Nusz
Editors: Alex O’Shaughnessy
Music Composition: Pete Van der Fluit Liquid Studios
Audio Post: Craig Matuschka Liquid Studios

Saatchi & Saatchi New Directors’ Showcase Opens in Moscow

Inaugural screening in Moscow of the legendary event, featuring Russian directors Ilya Naishuller and Gevorg Karensky
For the first time in its history, the Saatchi & Saatchi New Directors’ Showcase (NDS) – a highlight of the annual Cannes Lions International Festival of Creativity for the past 23 years – is being shown in Moscow. Saatchi & Saatchi Russia will screen the New Directors’ Showcase reel and a film of the live show at the 35mm Cinema in Moscow on 30th August with support of the Moscow School of Cinema.  It follows the hugely successful London screening which took place in July on the Southbank, a cultural and creative hub of the city.  The international NDS screenings are presented in partnership with Cannes Lions and LBB Online.  After the reel of directors is shown, there will be a panel discussion lead by acclaimed Russian cinema and advertising directors – Petr Buslov, Dzhanik Faiziev, Roman Jirnih and cinema expert Vsevolod Korshunov. The moderator of discussion –  Ekaterina Cherkes-zade , a director of Moscow Film School.

Every year Saatchi & Saatchi’s Worldwide Creative Board selects the very best of new directing talent for the reel, after sweeping the globe for outstanding work from the past 12 months.  Past showcases have featured internationally acclaimed directors including Chris Cunningham, Jonathan Glazer, Michel Gondry, Spike Jonze, Damian Kulash, David la Chapelle, Danny Kleinman and Tarsem.
The NDS has a different theme each year, which is revealed at the premier in Cannes, and the reel of directors is always introduced by a live show wrapped around a theme.  This year’s theme ‘Just for Hits’ was conceived by creative team Jonathan Santana and Xander Smith, and the live show produced by Juliette Larthe of PrettyBird, and directed by Marshmallow Laser Feast.  World-renowned British evolutionary biologist Professor Richard Dawkins was the star of the live show, which illustrated his theory of memes and its relation to the internet as an ‘incubator of creativity’, affecting the way we create and share ideas.  
The 2013 New Directors’ Showcase reel includes work from nineteen directors, two of which – Ilya Naishuller and Gevorg Karensky – are natives of the Russian Federation.   A broad range of styles and references is featured on the reel, including animation, visual arts, contemporary dance, stunning cinematography, innovative use of social media, surrealism, erotica, violence, vintage romance cover art, vampires, emotion and humour.  Music videos feature heavily on the reel, with directors coming up with edgy and unique ways of interpreting music from contemporary musicians including; White Doves, Antony and the Johnsons, Alpines, Biting Elbows, and Liars.
The screening in Moscow will be hosted by Shannon Cullum, CEO Saatchi & Saatchi Russia.  “We’re thrilled to be bringing this amazing showcase to the big screen in Moscow – especially with two Russian Directors included. The films are highly provocative and visually stunning – I know people will be blown away.”
The power of the Internet on filmmaking today is evident on the reel, with Gevorg Karensky’s accomplished student graduation film‘ GTA Rise’ getting over 13.5 million hits on YouTube, and interactive directing trio One Pixel Wide’s innovative promo for Masters in France, matching hashtagged vine films to song lyrics in a live feed.
Many of the films cross the boundaries between the visual arts, film and advertising, such as Lucio Arese’s arresting CGI imagery, Ian Cheng’s graphic drawings, and Jake Fried’s hand-drawn animations. Other directors on the reel demonstrate great narrative and use of traditional filmmaking techniques, with powerful emotional or visual punch, or great comic timing, such as Ben Liam Jones’s heart-wrenching film for ChildLine, Vellas’s brilliant cinematography in his film ‘Soul’ for Leica, and Max Joseph’s witty ‘Follow the Frog’. Then there is pure surrealism, in the form of Wong Ping’s darkly humorous animation ‘No-One Remains Virgin’.
This year’s directors hail from all corners of the globe, emphasising the geographical reach of the Showcase. The reel includes; Casper Balslev from Denmark; Daito Manabe from Japan; Vellas from Brazil; Lucio Arese from Italy; Ohji Inoue and Miles Jay from Canada; from Australia Nabil, and Joe Pease (now based in California); Russians Ilya Naishuller, and Gevorg Karensky (now based in Los Angeles); and Wong Ping from Hong Kong. Representing the USA are; Ian Cheng, Max Joseph and Jake Fried; and the British contingent features; Ben Liam Jones, One Pixel Wide, Ryan Hope and Justin Anderson.
The 19 directors selected for the New Directors’ Showcase reel 2013 are listed below, with the title of the submitted work;
– Ben Liam Jones: ‘It Follows Me Around’- Casper Balslev: ‘Han Kjobenhavn’- Daito Manabe: Nosaj Thing – ‘Eclipse/Blue’- Gevorg Karensky: ‘GTA Rise’- Ian Cheng-Liars: ‘Brats’- Ilya Naishuller: Biting Elbows – ‘Bad Motherfucker’- Jake Fried: ‘Raw Data’- Joe Pease: ‘Peter Brings the Shadow to Life’- Justin Anderson: ‘Fleurs du Mal’- Lucio Arese: Yu Miyashita – ‘Mimic’- Max Joseph: ‘Follow the Frog’- Miles Jay: ‘White Doves’- Nabil: Antony & the Johnsons – ‘Cut the World’- Ohji Inoue: Keys N Krates – ‘Treat Me Right’- One Pixel Wide: Masters in France – ‘Flexin”- Peter Atencio: ‘Pulled Over’- Ryan Hope: Alpines – ‘Lights’- Vellas: Leica – ‘Soul’- Wong Ping: ‘No-One Remains Virgin’
The cinematic version of the show is supported by sponsors the Moscow School of Cinema and the 35mm cinema theatre. Tickets may be purchased from the 35mm cinema theatre cash desks and online
Saatchi & Saatchi New Director’s Showcase features the very best of new directing talent in the modern advertising industry. The showcase was started in 1991 as part of the Cannes Lions International Festival of Creativity at the initiative of the worldwide famous advertising agency Saatchi & Saatchi. The Saatchi & Saatchi New Directors’ Showcase is one of the highlights of the Festival, and has become one of the most popular events during Cannes week.
Saatchi & Saatchi
Part of the Publicis Groupe, the 3rd largest communications holding company worldwide, Saatchi & Saatchi’s Network clients include Diageo, Carlsberg, General Mills, HSBC, Lenovo, Mead Johnson, Mondelez International, Novartis, Procter & Gamble, T-Mobile, Toyota and Visa Europe.  With 130 offices and over 6000 employees, Saatchi & Saatchi is known for its outstanding creative ideas that generate powerful emotional connections between consumers and products.  This is a key element in Lovemarks, Saatchi & Saatchi’s unique methodology for elevating the status of brands by creating ‘loyalty beyond reason’ and ‘inspirational consumers’.
Saatchi & Saatchi Russia was born in 2004 and today works with brands such as The Coca- Cola Company, Dixy, Friesland Campina, JTI, Mondelez, Procter & Gamble, Novartis Pharmaceuticals, Twinings Tea, Philips, “Спартак“, Lenovo, John Deere, “Добрый“, Uniqlo, Brown Forman,,, Ehrmann, AIG Lincoln, Millhouse. Web:
Shannon Cullum has been CEO of Saatchi & Saatchi Russia since June 2008. He has 20 years of industry experience in Canada, the United States and Asia Pacific – working with some of the world’s most respected marketers and brands, including, Procter & Gamble, Danone, Kellogg’s, Budweiser, Levis, and Google.Prior to coming to Russia, Shannon worked for five years with Saatchi & Saatchi in Asia overseeing China, India, Indonesia, Malaysia, Singapore, Hong Kong and the Philippines, for the P&G laundry and Danone food and beverage businesses. Working with Danone he launched the first ever sports drink in China and Indonesia; Danone’s first snack brand in China; and its first flavored water brand in Indonesia; while overseeing 20 plus brands, including several category leaders. As part of the team responsible for Procter & Gamble’s global laundry business, Shannon led the Asia Pacific region, while contributing to global marketing and communication initiatives, as well as its overall laundry strategy for developing markets.
Kristina Vorobieva
PR Director
Tel: +7 495 663 8777 ext. 3161
Mobile: +7 903 615 2143
Lee Sharrock
Director of Global Creative PR, Saatchi & Saatchi Worldwide
For further information on the New Directors’ Showcase please contact:
Norma Clarke  
Project Director, Global Brand Team, Saatchi & Saatchi Worldwide
Tel: +44 20 7462 7250

Seven Dirty Words… You Can’t Say on TV? In 2013?

Inappropriate for Some Audiences
7 words that can’t be said in mass media? How quaint a concept is that? Robin Thicke has caused a controversy with his latest video.  Try watching it on YouTube & you’ll need to be logged in; otherwise, you may see a message like this:
Self-Censoring Makes the “Seven Dirty Words” Obsolete?
This is the 21st Century, right? How long has this argument been going on?  Half a century in electronic media.  At least.  Listen to Lenny Bruce in the 60′s:

And, with websites’ ability to check for age-appropriate audiences, has the “7 Words” hullabaloo ended?  In principle,  the age of Self Censorship should be upon us… or not, as the case may be.
A recent on-demand viewing of the BBC’s latest hit, Orphan Black demonstrated extreme violence, coarse language, adult situations, nudity and sexual content.  Although actress Tatiana Maslany has a logical, contextual explanation:

And it’s a hit; so advertisers must not have been too perturbed about it.
Getting back to Thicke’s new album & video release – what’s curious about it?  Not the language & use of certain contextual verbiage.  Not the gratuitous nudity.  Not the over-the-top promotional value…

Saatchi, Telecom New Zealand Fire at Prepaid Mobile

Saatchi & Saatchi New Zealand and Telecom take aim at mobile prepaid market
PRESS RELEASE: In it’s latest campaign for Telecom NZ, Saatchi & Saatchi NZ sets out to awaken the NZ mobile market from what it describes as a ‘prepaid daze’.
The content from the campaign follows the fun antics of the comically large-handed Andy Palmer – a man on a mission to deliver a unique wake up call using his giant hands.
Over the past 10 days unbranded social content from Andy’s own blog has been seeded and shared through targeted audiences. On Sunday night the Telecom TVCs revealed his purpose: to snap apathetic prepaid consumers out of their ways and get them to wake up to Telecom’s great value props – not least of which is the impressive $60 free credit hero offer that has launched with the campaign.

Telecom’s GM of Brand, Communications and Digital, Kellie Nathan, explained the rationale behind the new campaign:
“We’ve found that even though we’ve been consistently offering some of the best prepaid deals in the market for the past 12 months, prepaid customers just can’t seem to be bothered switching. They’re stuck in their ways, with providers they’ve been with for five years or more; and they just don’t realise how average the deals they’re getting are anymore.
“Hopefully with this new ‘Snap out of it’ campaign we can break down some of the misconceptions about how difficult or inconvenient it is to switch mobile providers and in doing so encourage people to compare our value with the other guys objectively.”

Speaking about the campaign, Saatchi & Saatchi’s ECD Antonio Navas said it was “a simple idea, handled with a lightness of touch from Alex Sutherland at Thick as Thieves. Pun and praise intended.”
Over the coming weeks extensive out door and digital executions will build on the momentum of the TV and social content. For more details, click