Monthly Archives: November 2013

McCann Melbourne wins for Ways to Die

Campaign for Metro Trains Garners Honors
London International Awards named McCann Melbourne as Agency of the Year. And the jury also chose McCann’s work for Metro Trains, “Dumb Ways to Die” as the Non-Traditional Grand LIA for 2013.
Jury President Mark Tutssel said, “When you start digging deeper and really using your criteria for judgment there was one piece of work that did stand out and it was not only Non-Traditional in it’s execution, it was an idea that completely captured the imagination of the planet. This idea was famous, it was incredibly famous and seen the world over and that was for Metro Trains “Dumb Ways to Die”… [LINK to LIA Press Release]
See McCann’s site HERE. Video link below…

Dumb Ways to Die from MediaCat TV on Vimeo.

Ogilvy and Mather named LIA Network of Year

London International Awards’ 2013 Network of the Year
[Press Release]  NEW YORK, November 12, 2013 – LIA has announced that Ogilvy & Mather is the 2013 Network of the Year, being awarded a total of 125 awards, including one Grand LIA, 28 Gold Statues, 40 Silver Statues and 57 Bronze Statues. The network also secured 42 Finalists at LIA 2013.
“We are thrilled and honored to receive such recognition from the industry and our peers,” said Tham Khai Meng, Worldwide Chief Creative Officer & Chairman, Worldwide Creative Council of Ogilvy & Mather. “We couldn’t have done it without the formidable support of our clients. And right now, we are all happier than a dog with two tails!”
Earlier this year, Ogilvy & Mather was named Cannes Lions Network of the Year, winning a record-breaking 155 Lions; Most Effective Agency Network by the Effies Global Effectiveness Index; and CLIO Agency Network of the Year, all for the second year in a row… [READ the FULL PRESS RELEASE]
Read more about the London International Awards (LIA) by clicking HERE.

New rules on student loans affect advertisers

New Rules on Student Loans Affect Advertisers
[Guest Post] Being a former student who has met some trouble paying back for college debt, you might feel relieved from hearing that the Department of Education [LINK] has designed new rules which will boost the protections for centralized education loans. On the other hand, with the introduction of these new rules on student loans, they may greatly affect the advertisers.
The newly introduced rules will enable borrowers from easily dealing with the distress they feel when facing the consequences of applying for loans. They will be able to get out of default and be able to repay what they have borrowed. There are 5 new rules that are included on federal student loans and these include the following:

Higher Loans. The subsidized loans’ rate increases from 3.4 percent to 6.8 percent in the previous months, barring the unlikely and last-minute save from the Congress. However, despite the news, there should be no reason to fright, as the rate only applies to newly applied loans and not the ones with outstanding price which does not automatically mean that the payments would soar high.
Interest Begins Sooner. Recently, interest has also delayed during the 6-month grace period earlier than new graduates need to begin repaying their student loans. At the moment, the interest for subsidized loans begins the right after the new graduates enter the real scene of the real world. Yet, this alteration only applies on loans that are issued between the 1st day of July 2012 and the 1st day of 2014. After that, such grace period will be scheduled once again to take effect.
Graduate Students Lose Their Break. Starting from July, 1 2012, newly graduate students will no longer have an access to subsidized loans. This only means that they will lose their in-school interest deferral for the loans. But, they may still acquire unsubsidized loans that contain a fixed rate around 6.8 percent. They are also available to the entire group of students who have applied. Unsubsidized loans begin accumulating interest right from the time they are paid out, yet repayment may be postponed up until 6 months after the students’ graduation.
PLUS Borrowers also Face Higher Hurdles. Along with parents, graduate students may also acquire PLUS loans that carry a 7.9 percent fixed rate. You may borrow the full attendance cost, not as much as financial aid. To qualify in this loan, recipients may not be provided with the adverse credit history, including bankruptcy and contains lately expanded in order to take in charge-offs and due collection accounts.

All these newly given rules on student loans may greatly affect the student loan marketing. Since most of the new rules on such form of loans are giving more burdens to the students, it may discourage some students on applying for them and hence it will affect the smooth flowing market of the student loan advertisers. In order to keep the student loan marketing from smoothly flowing, it is required that the rules are in line with the borrowers’ interests. This has never been observed with the newly designed rules. [Read more on Google.]
Attribution links for images in video:
SLM Corp
Student Loan Debt Chart
2010 Student Loan Debt Graph
United Capital Cart of Student Loans
Government of the State of Massachusetts 
Campusave Student Loans
Wells Fargo Student Loans (screenshot, 11-12-2013)

WPP NOT Buying Interpublic Group

Advertising Giant Not in Acquisition Mode
At least, at this time there are not plans by WPP  (Nasdaq | WPPGY) to bid for Interpublic (NYSE | IPG) …. According to Reuters, “British advertising group WPP (WPP.L) has dismissed as “completely inaccurate” a media report suggesting it is considering a takeover bid for rival Interpublic (IPG.N)…. The Daily Mail reported on Friday that rumors were rife that WPP, the world’s largest advertising group, is lining up a $25-a-share cash offer for the U.S. group. Interpublic’s shares closed on Thursday at a little more than $17.” [LINK to Reuters Story]
Bloomberg quotes CEO Martin Sorrell as saying, “What is more likely to happen is that we focus as we’ve done post the POG announcement on small, medium-sized acquisitions,” referring to the future name Publicis Omnicom Group.” [LINK to Bloomberg article]
Sir Martin Sorrell has been building a worldwide diversified marketing agency since 1985 – acquiring Wire and Plastics Products and becoming CEO of the renamed WPP Group in 1986 (LINK to company history, from the firm).
WPP recently announced the acquisition of the small firm Bottle Rocket, which builds iPhone, iPad and Android applications – Report & Commentary from Zacks.
WPP recently acquired Bottle Rocket (CLICK for LINK to their Press Release)

As Seen on Amazon

Screenshot Highlights Advertising on Amazon
Pictured on a mid-November evening, as an “un-cookied”* user might have seen the website.  A visitor located in the United States was presented with the following screen upon first contact.  The user was not logged in to his or her account.  Among the highlights:

The all-new Kindle Fire HD, top-center
Countdown to Black Friday Deals Week, center cut
Public Service Announcement for the American Red Cross & Typhoon Haiyan relief
300 x 250 pixel tile for Sony digital camera
30% Off on Watches tile
Tile for the Christmas Store
Samsung Galaxy S4 sponsored tile
Another countdown to Black Friday tile display

Finally, Amazon makes large mention of its Prime Membership and the movies that are included at no additional cost.  Among those included here are 007 Skyfall, Avengers and the Hunger Games, among other films.  Actual screenshot appears below….
Actual screenshot of visit on November 13, 2013
*That is, a visitor without a pre-existing cookie deposited into the browser….

Football Saves the Planet

Messi joins as Captain of #GALAXY11
Aliens have challenged Earth to one ultimate football game, and Leo Messi has been selected as Captain of the one team who can save us…. A special pet project of the Galaxy 11′s coach, Franz Beckenbauer, the XT2 has been developed as the perfect ball for interstellar play. Whether on the molten fields of a neutron star or here on Earth, the XT2 retains structural integrity, flawlessly…. [LINK to Galaxy11]

CLICK pic for Samsung Galaxy 11 Website and more details…

TBWA PARIS & SNCF Launch Disruptive Price Travel Campaign

Micro-Prices and Mega-Vivarium
In September 2013, SNCF set up one of the biggest vivarium in Europe to promote the smallest TGV prices.  It was installed in Paris Gare de Lyon station for the occasion. The vivarium being something of a large terrarium composed of plants, insects, animals – a micro-ecosystem [LINK].  It certainly qualifies as unique in the world of advertising & marketing…
Video from the “Eurpoe. It’s Just Next Door” campaign:

A disruptive price campaign.
[From TBWA Paris] These TGV micro-prices have been staged in a microscopic word surrounded by more than 500 insects, filmed in order to produce surprising images.
Thanks to an interactive disposal – including a camera with a powerful zoom actionable with a joystick – in Gare de Lyon travelers have been able to watch ladybugs, giant stick insects, cetonids or beetles evolve around micro prices labels. This living ecosystem was used as a base for the production of a set of a national advertising campaign formats: billboards (4×3 and bus-shelter), digital display, POS, radio ads, banners, 30 seconds film, and also a shooting of the event broadcast on YouTube and on the social networks. [LINK to TBWAParis]
Still image from the Vimeo repository [LINK]:
Click for TBWAParis Vimeo Link

Bluemarlin’s New Design for Hellmann Mayo

Product & Packaging News
Bluemarlin design allows Hellmann’s to navigate a diverse world
The Singapore-based studio of integrated brand design agency bluemarlin has created strategic positioning and designed packaging for Unilever Food Solutions’ global range of Hellmann’s mayonnaises and salad dressings. The large-scale products, meant solely for chefs and restaurant owners rather than consumers, have just launched in Asia with introduction to other world markets imminent.
New packaging designs for Hellmann Mayonnaise (from the Press Release)
With Hellmann’s history now arching beyond a century and its brand presence in multiple markets worldwide, it’s no surprise that Unilever were looking to create a global framework for Hellmann’s, to drive its consistency whilst accommodating a degree of regional flexibility. Maintaining Hellmann’s pre-existing brand essence ‘bring out the best’, bluemarlin looked to design packaging that was as strong and proud as the Hellmann’s brand and reflected its established equities. It utilised the blue, white and yellow Hellmann’s owned colour palatte and added a positive curved graphic system like a smile. This helps to bring the recognised elements and associations of its popular mayonnaise to the rest of its range.
Bluemarlin Asia Managing Director Kay Twine commented: “The result is a simple and strong, yet flexible design that allows for easy range navigation that works the world over. Whilst it adheres to and respects Hellmann’s products that are sold in supermarkets, it’s different enough for chefs to recognise the more professional recipes and approach.” “Chefs are busy people. They need simple solutions to everyday problems. With the simple and honest design and strategy that bluemarlin has provided, we are in a great position to deliver,” said Catherine Bautista, Unilever Food Solutions Global Category Marketing Director – Dressings AAME.
For further information please contact:
bluemarlin Group Communications Manager Aimee Rivers

TUI Beer “Always Something Brewing”

TUI Beer Launches Viral on YouTube
[Press Release] With over 6.5 million views on YouTube already, Saatchi & Saatchi NZ’s Tui Beer Plumber stunt has now been launched on TV. The TV campaign includes a series of teasers, a 90 second TVC and a range of 15 second TVCs to support a promotion to win the chance to have a Tui beer tap in your own home, along with a full program of sales promotions, in-store giveaways and POS to support Tui Beer Plumber in the coming months. Tui Beer Plumber is the first execution of Tui’s new positioning “Always Something Brewing.”

For further details please contact:
Lee Sharrock
Director of Global Creative PR
Saatchi & Saatchi Worldwide
M: +44 7814 862 834
Heath Davy
NZ Director of Operations and Integrated Production
Tel +64 9 3555 049
Mobile: +64 274 355 493
Still image from the TUI Beer press release

Miraculous Hen launches Andes Barley Wine Beer

Andes Beer’s Mascot
[Press Release] Buenos Aires, October 31, 2013 – Andes Barley Wine: A seasoned oak beer. A unique and ephemeral variety that will be a limited edition of the brand.

  The commercial was shot in Uspallata, Mendoza with the direction of Agustín Alberdi from Landia. 

Client: Ab-inBev
Product: Andes Barley Wine
Campaign title: “The Miraculous Hen”
Agency: Del Campo Saatchi & Saatchi
Executive Creative Director: Maxi Itzkoff / Mariano Serkin
Creative Director: Ariel Serkin / Juan Pablo Lufrano
Agency Producer: Adrian Aspani / Camilo Rojas / Lucas Delenikas
Account Director: Jaime Vidal The Lovemarks Company!
Account Executive: Manuela Sorzana
Production company: Landia
Director: Agustin Alberdi
Executive producer: Claudio Amoedo /Andy Fogwill
Producer: Luli Cordini / Tomy Amoedo
Advertiser’s Supervisors: Ricky Fernandez / Juan Zarattini / Matías Mediña
Contact:  Andrea Mendelevich
+54 11 4836 0800 / ext. 265
Still from the Andes Beer Commercial Press Release