Monthly Archives: May 2015

KETO School of Improvisation

Pre-Roll Advertising Training

Quorum Saatchi & Saatchi Peru created a final exam whereby graduating students had to create a pre-roll video on YouTube, in order to promote KETÓ, a school of improvisation,

It was the ultimate test of their newly learned improvisation skills, as they had to get the attention of the most difficult audience – YouTube viewers. View the film on YouTube:

Saatchi Wins Top Creative Agency

Press Release

Saatchi & Saatchi China Wins Top Awards for Creative Agency of the Year and Mumbrella Award for Culture

Saatchi & Saatchi China was the big winner at the 2015 Mumbrella Asia awards [LINK] presented on May 7 at the Sheraton Towers Singapore Hotel. The agency took home the title ‘Greater China Creative Agency of the Year’ and received the Mumbrella Asia Award for Culture. The Agency of the Year Award assesses agencies based on their national outputs, whereas the Award for Culture seeks to commend the most positive and high-achieving workplaces within the media and marketing industry.

New Social Advertising Niche

Twitter Paid $87 million for Periscope

Apparently, Twitter paid somewhere between $87 million and $128 million to buy Periscope.  This comes from a Seeking Alpha article on the subject.  The investor insights website reports the following:

Twitter (TWTR +0.8%) paid a combined $57.7M in stock and $28.9M in cash up-front to buy live-streaming app Periscope and social media talent agency Niche, the company discloses in its Q1 10-Q. Another $38.2M worth of stock payments and $3M worth of assumed stock option grants are contingent on acquired employees staying with the company for up to 48 and 45 months, respectively.  Read the full article on SeekingAlpha.com [LINK].