Recently published on Biznik.com
Ayers Advertising specializes in integrated holistic marketing & merchandising solutions. In the 21st Century, it is important to direct advertising perspectives away from the fractured approach that once worked in the pre-http era (before Al Gore invented it) & exploit the ubiquity with which media has created a transformative merchandising infrastructure opportunity.
Nathan Ayers has worked with Internet technology since 1982 (text-only applications) and is dedicated to practicing market- specific demographic and psychographic targeted marketing & merchandising.
Nathan has been involved with the design, implementation and analysis of market research studies since 1995. He has analyzed thousands of individual consumer research reports for markets ranging from the largest DMA/metro areas to the most rural of communities – analyzing consumers’ patterns, habits, buying preferences, perceptions, media patterns & habits, as well as psychographic trends and tendencies.
Nathan’s diverse background includes degrees from the University of Colorado (1990. B.A., Geography/Economics/Energy Science) and L’Ecole La Varenne in Paris, France. In addition to six years of retail experience, he has worked full time in automotive marketing for over 16 years, not only in the research field but also performing advertising & marketing account supervision, graphic design production and oversight and media direction, serving dealers both domestically and internationally.
Nathan has assisted in many national & international presentations on advertising, marketing, and the Internet, including the National Automobile Dealers Association (NADA) National Convention: “Dealer Marketing on the Internet” & “21st Century Media Buying” ; various State Associations and 20 groups; as well as appearing on NADA’s Skylink Satellite Broadcast. Since 1996, Nathan has served as guest instructor on advertising & marketing at NADA for both Dealer Candidate Academy & General Dealership Management Program in McLean, Virginia, where he has taught & given hundreds of lectures.
