Sophia Amoruso started selling vintage clothing on her eBay page in 2006.
Seven years later, the 28-year-old runs Nasty Gal, an e-commerce site with $100 million in annual sales.
“‘People say: ‘Nasty Gal? What’s that?’” Amoruso said in an interview with Nicole Perlroth The New York Times. “I tell them, ‘It’s the fastest-growing retailer in the country.’”
Amoruso had considered going to photography school, but didn’t want to go into debt. So instead, she dropped out of community college and started buying vintage clothing at stores like the Salvation Army, selling them at a big profit.
Eventually, she moved Nasty Gal over to its own domain.
Her site caught on quickly because of her constant social media presence, according Perlroth. Amoruso used MySpace, and later Facebook, to engage with customers and market new merchandise.
The site also has 90,000 Twitter followers that it engages with constantly.
Amoruso also hired a buyer and began purchasing vintage-style clothes to sell. Since then, she’s worked with big designers like Sam Edelman and Jeffrey Campbell.
Soon, her business could expand even more.
Urban Outfitters has expressed interest in acquiring Nasty Gal, according to the Times. When asked about the possible deal, Amoruso said: “we’re talking.”
The site also recently announced free overnight shipping on orders over $150, according to Racked.
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