A Little Elaboration

My post from yesterday needed a bit more elaboration; so here goes . . . .

It’s really small businesses’ perception that they are left behind by search. They can compete with large corporations; but need to fine-tune & hone their approach.

What the credit crisis has done is limit the effectiveness of “gimmicks” in advertising – which makes Search Engine Management all the more critical.

Call to Action.

It is imperative, really in all forms of advertising, to ask the audience to do something.

“Do it!” is a veiled reference to Art Williams’ famous speech. Too many small businesses fail simply because of indecision. Solutions are out there & they are not hard to find – but the small business owner needs to take the action & do it.

Image via Wikipedia

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