Advertising Research Foundation Names Gayle Fuguitt President/CEO

Former General Mills Executive To Succeed Retiring CEO Bob Barocci
NEW YORK (March 18, 2013) – [Press Release from] The Advertising Research Foundation announced today that Gayle Fuguitt, former vice president of Global Consumer Insights at General Mills, will become the first woman to lead the 77-year-old organization when she succeeds Bob Barocci as president and CEO on April 15, 2013.

Fuguitt, a long-time champion of employing consumer insights and research while at General Mills, spent 32 years at the Minneapolis-based food company, where she was lauded for bringing the voice of the consumer to the decision table. She has served on the board and executive committee of the ARF from 2005 to 2012.

“I couldn’t be happier that Gayle has been chosen to succeed me at the ARF,” says Barocci. “Not only does Gayle bring 32 years of experience as an advertiser – the first ever! – but she has the analytical skills, creative vision, and global insight necessary to help our members make better advertising decisions in this uncertain age.

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