Advertising Twinkies

Great American Brand Returns
Hostess Cakes is about to return full-speed ahead, to supply American snack-lovers with their favorite treats.  Better yet, it seems as though the shelf life of these delicious little cakes is going to be longer than ever.
In a screenshot taken July, 2013, Hostess is counting down the re-launch of the Twinkie [LINK – click pic for Hostess’ Website]Most of Hostess’ snack cake brands were sold to Apollo Global Management LLC, a private-equity firm and Metropoulos & Co. The two firms’ ownership stakes in the new Hostess also includes the titanic snack brands Ho Hos, Ding Dongs, Zingers, Suzy Qs and Sno Balls.  Apollo is a publicly traded company that engages in global alternative investment management. It utilizes a contrarian, value-oriented investment style in private equity, credit-oriented capital markets and real estate.  Apollo trade under the ticker symbol APO [LINK].
Flowers Foods recently acquired Hostess’ bread brands and bakeries, including the iconic American label, Wonder Bread. [LINK]  Flowers is a publicly traded company, whose stock trades on the New York Stock Exchange, under the ticker symbol FLO [LINK].   McKee Foods Corp., maker of Little Debbie snack cakes, bought the former Hostess’ Drake’s coffee cakes.

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