AdWords Search Funnels Direct Response

This is a BIG deal!  Google has recently launched its “Search Funnels”.  This marks one step closer to the holy grail of direct response target marketing – and a tool that every small business must master.

The search funnel defines a process of consumer behavior.  And it will allow every business to spend its advertising dollars in the most rational, sensible & cost-effective manner possible.

Take a look:

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