Appy Awards at SXSW

Modern Climate Honored With A 2013 Appy Award
Minneapolis, MN (March 15, 2014) – This past week in Austin, Texas, the best apps of the year were celebrated at MediaPost’s Appy Awards event at SXSW. The UnitedHealthcare app created by Modern Climate rose to the top of the crowded Heathcare & Fitness category.

The app, Health4Me, was launched last year to 70 million UnitedHealthcare members. Modern Climate saw the potential to create something different. “For most people the concept of managing their own healthcare is tough,” said Amy Betty, Engagement Director at Modern Climate. “An app like this has the power to enable healthy living and improve quality of care by simplifying and streamlining access to healthcare resources.” The Appy judges agreed, stating, “Healthcare behemoths generally aren’t known for their embrace of new technologies,” while comparing the experience to that of brands like Apple and Honda. “The Health4Me app feels like a revelation.”
Modern Climate, formed in 2009, is an independent agency located in Minneapolis. Known for blending advertising with technology, Modern Climate has emerged as an agency that breaks boundaries between consumers and brands. Their client roster includes Intel, Jamba Juice, Geek Squad, Sony and UnitedHealthcare.
Sarah Maki, Media Relations

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