AT&T Is Dominating Twitter For March Madness [THE BRIEF]

Good morning, AdLand. Here’s what you need to know today:
AT&T worked with BBDO to completely dominate Twitter during March Madness, says Adweek. Although many other brands, like Capital One and Nike, have purchased promoted tweets around the game, AT&T partnered with the NCAA and Turner Broadcasting and has better Tweet coverage opportunities, doing everything in real time. The Twitter Promoted Trend ads during March Madness is costing them $120,000 a day.
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Previously on Business Insider Advertising:

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Target Doesn’t Want You To Know Anything About Bullseye The Dog’s Real Life
SALARY SURVEY: What Digital Agency Creatives And CEOs Earn Right Now
These 4 Major Brands DON’T Want To Be Associated With The Gay Marriage Movement
Jockey And Fruit Of The Loom Are Both Desperate To Get Jon Hamm To Wear Their Underwear
Test Drive A Renault, Get A Private Show From Dancing Girls

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