Author Archives: highlandsranch

KETO School of Improvisation

Pre-Roll Advertising Training

Quorum Saatchi & Saatchi Peru created a final exam whereby graduating students had to create a pre-roll video on YouTube, in order to promote KETÓ, a school of improvisation,

It was the ultimate test of their newly learned improvisation skills, as they had to get the attention of the most difficult audience – YouTube viewers. View the film on YouTube:

Political Ad Spending 2014

TV Ad Spend to Top $1 Billion

The Television Bureau of Advertising reports that TV political ads may top $1 Billion [LINK] – Billion, with a big “B”.  In the Orlando market alone, we’re told that over $500,000 per day has come in to local broadcast TV stations for the last two weeks of this election cycle – Charlie Crist & Rick Scott among others.  And this is just a mid-term election.  Can’t wait for 2016!

TVB’s Political Databank: LINK.

Under Armour Ad Campaign

Few words needed in latest campaign…
Featuring ballet star Misty Copeland, Under Armour resonates with determination and grit….”Misty Copeland’s destiny was not to be a ballerina. But will trumps fate.
Follow the Under Armour I WILL WHAT I WANT movement athttp://www.IWILLWHATIWANT.com”

From Under Armour’s YouTube posting…

Saatchi New Director Showcase to be Screened in Moscow

Legendary Event at Strelka Institute
PRESS RELEASE | On 21st August Saatchi & Saatchi Russia will host a screening of the New Directors’ Showcase (NDS), which is one of the most popular events at Cannes Lions International Festival of Creativity, and is now in its 24th year. The venue of the Moscow event is the Strelka Institute for Media, Architecture and Design, where guests will have the chance to see the 2014 NDS Showreel for the first time in Russia. The 2014 NDS Showreel premiered in Cannes on 19th June and was followed by screenings in London, Milan, New York and Los Angeles. Screenings are also planned in Shanghai and Geneva this year.
The Moscow event will be presented by Saatchi & Saatchi’s CEO in Russia Alex Shifrin, and will include a short film of the NDS #feelthreel event in Cannes, and a live panel discussion involving leading Russian film and advertising directors.
Alex Shifrin commented: “We are so glad to have a chance to screen such an amazing show on a big screen in Moscow. There is plenty of humour and visual magic mixed with provocative and even shocking content in the Showreel of 2014. It is definitely worth seeing.”

Every year the Saatchi & Saatchi Worldwide Creative Board selects the most exciting new global directorial talent, and the NDS has established a reputation for showcasing such iconic directors as Spike Jonze, Tarsem, Michel Gondry and Jonathan Glazer at the start of their careers.
This year the Saatchi & Saatchi Worldwide Creative Board, with creative direction from recently appointed Worldwide Creative Director Pablo Del Campo, made a final selection of 19 films by 18 directors. The class of 2014 hail form Denmark, France, Germany, Israel, Italy, Switzerland, UK and the USA. Andy Gulliman – Saatchi & Saatchi Worldwide Film and Content Director, and curator of the NDS Showreel – commented on the selection process: “We want to be introduced to a new generation with a fresh approach and attitude. We want to find young talent that can manage a traditional format and stand out from the crowd. We want to give great work great exposure.”
The NDS 2014 has a typically eclectic mix of music videos, animated shorts, humour, erotica, surrealism and the grotesque. There are some viral hits on the reel, including Tatia Pilieva’s erotic ‘First Kiss’, and Alberto Belli’s spoof HBO trailer ‘It’s Not Porn’.
The Moscow screening is organized in partnership with the Strelka Institute for Media, Architecture and Design. The 18 directors selected for the New Directors’ Showcase reel 2014 and their films are listed below:
Tarik Abdel-Gawad Box
Alvise Avati Beans
Alberto Belli It’s Not Porn
Simon Bonde & Peder Ghost of a Smile
Ian & Cooper Joel Compass ‘Back To Me’
Josh Cole Rudimental ‘Not Giving In’
Tripp Crosby Conference Call in Real Life
Ainslie Henderson Moving On
Vania Heymann Walking Contest & Bob Dylan ‘Like A Rolling Stone’
Kyra & Constantin Rollin’ Wild
Ed Morris Cybersmile #dontretaliate
Tatia Pilieva First Kiss
Donato Sansone GrotesquePhotobooth
Emile Sornin Disclosure ‘Grab Her’
Kibwe Tavares Jonah
The Sacred Egg Breach ‘Jack’
Truman & Cooper Kid Wise ‘Hope’
Us The Sunday Times ‘Icons’
Venue address:
14, BLDG. 5A, BERSENEVSKAYA EMBANKMENT
MOSCOW, 119072, RUSSIA
Date and Time: 21th of August, 20:00
Follow on #NDS2014Moscow
FOR MORE INFORMATION:
Lee Sharrock
Director of Global Creative PR
Saatchi & Saatchi Worldwide
80 Charlotte Street, London W1A 1AQ
lee.sharrock@saatchi.co.uk
+ 44 (0) 20 7462 7218
+ 44 (0) 7580 938 674

Bluemarlin International Growth

Bluemarlin Singapore expands with new leadership
International branding and design agency bluemarlin has announced the appointment of Nadia Romanis as General Manager of its Singapore studio. Romanis will be responsible for overseeing the growth and development of the agency’s endeavours in the Asia Pacific region.
An industry veteran with 15 years experience in brand consultancy and packaging design, Romanis has worked with some of the world’s most prominent retail and FMCG brands including Walmart, Procter & Gamble, Nestlé and Mondelez. Prior to joining bluemarlin, she held roles at both Elmwood and JKR.
Romanis’ appointment comes during a period of expansion for bluemarlin Singapore that also includes the arrival of ex-Interbrand Design Director Cathie Cocqueel and Senior Account Manager Koh Bee Chin.
Nadia Romanis of Bluemarlin Singapore
“We’re thrilled to welcome three new industry talents to our team,” commented Tim Arrowsmith, Director of bluemarlin Singapore. “In an increasingly dynamic market and with a huge number of opportunities across the region, Nadia, Cathie and BC will help bluemarlin continue to deliver what we’re famous for – strategically powerful, world class creative solutions.”
Bluemarlin’s has been based in Asia for over a decade. The agency’s first studio on the continent was established in Vietnam to help existing clients expand into the Asia. The agency then spent six years in Bangkok before journeying south to Singapore where it continues to thrive today.
For further information please contact:
Bluemarlin Group Communications Manager Aimee Rivers
aimee.rivers@bluemarlinbd.com | bluemarlinbd.com

General Motors Retail Sales up 4 percent in July

GM’s Truck and Crossover Sales Surge Past 1 million Units in 2014
“GM total vehicle sales up 9 percent in July – Best July since 2007 Crossovers up 26 percent, SUVs up 32 percent, vans up 65 percentCommercial sales grow for ninth consecutive month”
DETROIT – General Motors Co. NYSE: GM dealers delivered 256,160 vehicles in the United States in July, for the company’s highest July sales since 2007. Total sales were up 9 percent compared with a year ago. Retail sales – those to individual customers – were up 4 percent. Commercial deliveries were up 69 percent and all other fleet deliveries were up 21 percent.
via GM’s Truck and Crossover Sales Surge Past 1 million Units in 2014.
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NextDraft Marketing Strategy

Selling on Not Selling
In one of the more recent NextDraft email newsletters, Dave Pell starts out, “I don’t want your money. I’m not asking you to invest in my startup or even to back my potato salad recipe. I just want you to help me achieve a goooooal. It takes a lot of time to read the Internet and this is a one dude operation. I don’t charge anything. I don’t sell anything. (Come to think of it, my business model sucks.) The only way I can grow this sucker is with your help. So come on and take one lousy minute and do me these two small favors.”  Read more at NextDraft [LINK].  [Editor’s Note:  It’s a good newsletter, by the way.]
Find it on Twitter @davepell [LINK] and Facebook [LINK]….