Author Archives: highlandsranch

Cannes Contender

@Cannes: Saatchi & Saatchi Shanghai
[PRESS RELEASE] These days, it’s hard to find someone not wearing headphones listening to music on the way to work, school or just walking around the city. Although people live for their daily dose of tunes, listening to music while walking around is ironically a big safety issue. It is said that since 2011, traffic accidents have increased by 300% in China because people wearing headphones drown out ambient warning sounds.

In 2014, Saatchi & Saatchi Shanghai helps VICE to introduce Mutesic in China, they’re turning the music down when a fan’s attention should be somewhere else. Mutesic is a mobile phone add-on that lets people enjoy their music on any player, and helps keep them safe and aware on the road. It automatically syncs with users’ current location using GPS, and then decreases the volume of their music as they approach busy road intersections.

More info:
Lee Sharrock
Director of Global Creative PR
Saatchi & Saatchi Worldwide
80 Charlotte Street, London W1A 1AQ
lee.sharrock@saatchi.co.uk
+ 44 (0) 20 7462 7218
+ 44 (0) 7580 938 674
 

Green Saffron for culinary novices

Bluemarlin design new Green Saffron range for culinary novices
Fresh Spice specialist Green Saffron has added a new range to its existing portfolio. Designed by international brand design consultancy bluemarlin, it’s set to widen the
brand’s appeal to an audience of cookery beginners, inspiring their gastronomic imagination. The range, consisting of ready-made curry sauces and spice mix sachets, launches in supermarkets across Ireland this month.

Green Saffron is the passion project of entrepreneur Arun Kapil, whose ambition is to bring the freshest, highest-grade whole spices straight from the farms of India to the consumer’s kitchen. The new packaging marks the continuation of the branding platform bluemarlin created for Green Saffron’s retail debut last year.
Bold with a colloquial tone of voice, the new design communicates the simplicity of making something delicious. A dominant deep purple colour palette unites the range while Green Saffron’s distinctive logo and signature 19th Century etchings remain an assured presence on the new products. Both elements symbolise the brand’s aim to deliver on adventurous flavour and colourful personality. “The new range stands out on shelf. Clear variant differentiation and usage instructions make it easy for consumers to select the product and prepare beautiful meals. To appeal to consumers that are just setting out on their culinary journey, we made sure that Green Saffron’s knowledgeable cadence and uniquely humorous attitude remain as prominent as ever,” said Simon Pendry, Creative Director bluemarlin UK.
Green Saffron founder Arun Kapil added, “The packaging for this range extension shows the brilliant adaptability of bluemarlin’s original design solution, clearly communicating how Green Saffron can easily add a world of taste to home-cooked food. It’s a great testament to the success of the on-going partnership between
ourselves and the agency.”
Also launching in the coming weeks is Green Saffron’s first rice product. The premium Aged Basmati marks the expansion of the brand’s portfolio into a wider variety of Indian cuisine.
For further information please contact:
Bluemarlin Group Communications Manager Aimee Rivers
aimee.rivers@bluemarlinbd.com
2/3 Melbray Mews, 158 Hurlingham Road, Fulham, London SW6 3NS
T: +44 (0)20 7471 6330
www.bluemarlinbd.com

About bluemarlin
This year marks bluemarlin’s 20th year in the brand design industry. Through the years, the agency has evolved from a UK packaging design firm to an International
Brand Consultancy with studios in Europe, America, Asia and Australia. This international network gives us the advantage of providing for our clients with a truly global reach, as well as agility and cultural perspective around the clock. Fuelled by continuous reinvestment in our people and total commitment to producing brave, stimulating creative work, we actively pursue challenges that push the boundaries and deliver game-changing results. We remain a fiercely independent firm that treasures its freedom and autonomy whilst being committed to ideals, based on entrepreneurialism, curiosity, and adventure. This independence allows us to make decisions for the primary benefit of our core stakeholders: our clients. Our unique, fully integrated process is structured to deliver creatively engineered solutions that balance profit with planet. Dedicated teams comprised of strategic planners, 2D and 3D designers, production realisation managers, supply chain and manufacturing specialists and client services managers are involved in every step of each project we take on; from idea inception through to implementation at point of sale, we are committed to creating effective design that make a difference in people’s lives and to our clients’ bottom line.

Chilean Sea Bass

Neither Bass, nor Chilean
Victory goes to the marketers…, “Given its name, which conjures up exotic notions of South American fisherman carefully acquiring this prized fish off the coast of Chile, the price may seem appropriate. But only a minority of Chilean sea bass come from the coast of Chile. Many fish sold under the name hail from arctic regions. Moreover, the fish isn’t even a type of bass; it’s a cod. Until 1977, the name Chilean sea bass didn’t exist and few people ate the fish before the 1990s. Prior to that, scientists knew the fish by the less mouth-watering name of Patagonian or Antarctic toothfish.
In short, the Chilean sea bass is a pure marketing invention — and a wildly successful one. Far from unique, the story of the Chilean sea bass represents something of a formula in today’s climate of overfishing: choose a previously ignored fish, give it a more appealing name, and market it. With a little luck, a fish once tossed back as bycatch will become part of trendy $50 dinners.“… READ THE FULL STORY AT priceonomics.com [LINK].
Photo credit: Watt Sriboonruang, Flikr [LINK].
Photo Credit: Click for Watt Sriboonruang on Flikr
 
 

Hell Rabbit Pizza

Just in time for Easter
Yes, it’s true.  Hell Pizza of New Zealand is now offering rabbit pizza.  The pie features smoked wild New Zealand rabbit, pine nuts, beetroot & horopito relish, cream cheese and rosemary; garnished with fresh spring onions.  All-in-all, it doesn’t sound bad… but the timing to market may be a bit edgy.  Have you tried it?
Visit http://hellpizza.com/nz/
The thing that may have really gone off the deep end?  A billboard covered in rabbit hides… yeah, just a bit edgy, Hell!  :-/
Screenshot of Hell Pizza website, 19 April 2014.
 

2015 Hyundai Sonata

American Made in Alabama
The new 2015 Hyundai Sonata will be built Montgomery, Alabama and goes on sale in early summer, 2014. A bigger, more refined grille with a wide air admission characterizes the substance of the 2015 Sonata. Straightforward, amicable lines beautify the outside while indicating at the enhanced element execution and human-machine association Sonata gives. Tight, level rocker boards reflect the case’s expanded steadiness and surefootedness while the mark Sonata beltline is currently extended tight to emphasize the vehicle’s quality.
 

The car like roofline remains, yet it is adjusted by a bigger window realistic that accentuates the roomier inner part. Flat lines in the back underscore Sonata’s width and give the auto a planted look. This deliberate shape attains a momentous drag coefficient of only 0.27, easier than any non-half breed in the fair size vehicle class.
From Hyundai News Press Release (click for more)
Customers searching for a traditional set-up & configuration will like the 2015 Sonata SE’s outside styling that incorporates standard LED daytime running lights, 16-inch alloy wheels, a rear deck spoiler and chrome encompass for the sunshine opening. Sonata Limited includes rocker board expansions and dual-exhaust for a premium look.
The ad campaign has yet to be announced by Hyundai’s agency of record, Innocean USA [LINK].

Fire Your Ad Agency

With tongue firmly planted in cheek…
Goodbye My Agency: Saatchi & Saatchi Thailand Help Clients ‘Fire Every Agency In The World’
‘The Advertising Book’ is a complete annual of all advertisers, agencies and marketing service companies in Thailand. It’s the marketing Yellow Pages for both agencies and clients alike.  Whilst every other agency runs fancy advertising about how creative they are, Saatchi & Saatchi Thailand decided to demonstrate it. On the back page, they ran a simple but insightful question: “Need an excuse to fire your agency?” 
Via a QR code, clients were invited to view ‘Goodbye My Agency’, a mobile site with tongue-in-cheek excuses in ready-to-send emails that clients could use to fire their agency. The site also lets clients call for a pitch against Saatchi & Saatchi, learn about Live Creativity – the agency’s real time social and content creation hub, or even invite the CEO for a coffee.

Saatchi & Saatchi ECD Nuntawat (Golf) Chaipornkaew said “Sometimes our industry is too serious, especially when it comes to promoting ourselves in front of clients. We have enjoyed firing all our competitors and we look forward to the 1,964,952 pitches we now have on this week.” CLICK FOR GOODBYEMYAGENCY.COM [LINK]…
Credits:
Executive Creative Director: Nuntawat Chaipornkaew
Associate Creative Director: Mark Clothier
Creative Group Head: Papop Chaowanapreecha
Creative Group Head: Pornpen Rattanasaksopana 

Art Directors: 
Krissada Jun-On, Shayne Chomchinda, Prapat Patomchaiwiwat, Kajohnchai Rodklongtan , Weerayutt Angkharach 
Copywriters: Mark Clothier, Tanongsak Tannoprat, Chavanon Tantisiriseranee, Nattinee Hemwanno 
Producer: Aitthipat Boonkumol 
Creator: Poowadon Potichat 
Photographer: Kritsada Khonkaew 
Developer @ Temporary Trick: Siraphop Rhompo 
Music Composer: Circle of Sound / CA, USA @ Tomas Jacobi
FOR MORE INFORMATION:
Lee Sharrock
Director of Global Creative PR
Saatchi & Saatchi Worldwide
80 Charlotte Street, London W1A 1AQ, UK
Tel: +44 20 7462 7218. 
Mobile: +44 7814 862 834
Click for goodbyemyagency.com