Author Archives: nate

Saatchi Wins Top Creative Agency

Press Release

Saatchi & Saatchi China Wins Top Awards for Creative Agency of the Year and Mumbrella Award for Culture

Saatchi & Saatchi China was the big winner at the 2015 Mumbrella Asia awards [LINK] presented on May 7 at the Sheraton Towers Singapore Hotel. The agency took home the title ‘Greater China Creative Agency of the Year’ and received the Mumbrella Asia Award for Culture. The Agency of the Year Award assesses agencies based on their national outputs, whereas the Award for Culture seeks to commend the most positive and high-achieving workplaces within the media and marketing industry.

New Social Advertising Niche

Twitter Paid $87 million for Periscope

Apparently, Twitter paid somewhere between $87 million and $128 million to buy Periscope.  This comes from a Seeking Alpha article on the subject.  The investor insights website reports the following:

Twitter (TWTR +0.8%) paid a combined $57.7M in stock and $28.9M in cash up-front to buy live-streaming app Periscope and social media talent agency Niche, the company discloses in its Q1 10-Q. Another $38.2M worth of stock payments and $3M worth of assumed stock option grants are contingent on acquired employees staying with the company for up to 48 and 45 months, respectively.  Read the full article on SeekingAlpha.com [LINK].

Saatchi & Saatchi #feelthereel event in Cannes

Unique data from New Directors’ Showcase
PRESS RELEASE. Check out this new YouTube film about the Saatchi & Saatchi New Directors’ Showcase:

The 2014 Saatchi & Saatchi New Directors’ Showcase #feelthereel premiered at Cannes Lions Festival of Creativity on 19th June, with a live event that introduced the Showreel of 19 films by 18 New Directors. Saatchi & Saatchi gave the audience a ‘world first’ experience: wristbands were handed out to all 2,300 audience members, and each individual wearer’s emotional response was monitored for the entire time the NDS reel was projected.
The data mined from the wristbands was then visualized and projected onto screens mounted either side of the main screen showing the reel. Whilst the audience watched the event their emotional reaction was being simultaneously collected and projected, and the theme of ‘Feel the Reel’ – conceived by Saatchi & Saatchi creatives Linda Weitgasser & Alex Sattlecker – came alive.
Courtesy, Saatchi & Saatchi Press Release.
The wristband, created by Studio XO for their new XOX Emotional Wearable Technology Platform, is a silicon band containing electronics that draw biometric data out of the body by listening to its ebb and flow. The wristbands measure levels of excitement in the host and an LED light embedded in the wristband moves through a spectrum of colours, blue, green, orange, red & magenta (magenta being the highest state of arousal). The change in colour indicates that the wearer is having an ‘episode’ and a change of emotions. Information from the individual wristbands was broadcast wirelessly to a central unit that harnessed all the data received.
Studio XO mined all the data collected from the individual wristbands in Cannes, and in their London studio created individual graphs to show how the audience responded. The graphs give interesting details and facts on the audience’s behaviour patterns and emotional reaction to the Showreel, which is illustrated in the selected graph on our Facebook page here [LINK].
And an average of all audience members’ emotional reactions:
– 98% of Users were stimulated by the work they saw on the NDS reel.
– 83% of Users experienced relatively high levels of arousal.
– 65% of Users that turned highly aroused at some point.
Wristband colour ratio:
– Percentage of time in Green 21.62
– Percentage in Orange 5.439
– Percentage in Red 2.219
– Percentage in Magenta 0.947
Regarding general behaviour, there is a strong correlation of audience arousal, which seems to happen consistently at the same time in around a 85% of the audience. Some videos show a more differentiated effect among reactions, such as Emile Sornin’s funny ‘Grab Her’ music video for Disclosure, where part of the audience were getting very agitated and others seemed completely unaffected. Tatia Pilieva’s erotic short ‘First Kiss’ consistently maintained a medium to high arousal level, which was shared by most of the audience. Josh Cole’s promo for Rudimental ‘Not Giving In’ caused an excitement peak about halfway through the film. Vania Heymann’s humourous ‘Walking Contest’ came during the down slope in excitement of the previous video, but nevertheless maintained a strong reaction, although differentiated between the individuals. Ed Morris’s hard-hitting anti-bullying ad Cybersmile #dontretaliate provoked a strong reaction throughout the audience. Tariq Abel-Gawad’s visually stimulating ‘Box’ also got a strong initial reaction, which dipped then peaked again at the end of the video.
Films featuring sexual references and humour provoked the highest levels of arousal in the audience; for example Kyra & Constantin’s ‘Rollin’ Wild’ featuring spherical animals had a good initial reaction, with the leopard and cheetah characters causing highest level of arousal, although people experienced different levels of arousals to different animals; Alberto Belli’s titillating ‘It’s Not Porn’ sketch caused high levels of arousal that lowered throughout the film; Alvise Avati’s witty ‘Beans’ film had a strong effect on the audience, with most of the wristbands registering a increment in arousal. Donato Sansone’s risqué ‘GrotesquePhotobooth’ provoked one of the most noticeable variations in people, with around 20% of the audience getting very aroused, and others remaining calm. But not all of the films that caused high levels of reaction in the audience’s wristbands were funny or sexy; some were just classy and well crafted, such as ‘Icons’ for The Sunday Times shot by Us.
The data collected shows that the idea, the concept and the technology were proven, and it is possible to capture a human reaction to a film and store it as data.
MORE INFORMATION:
Lee Sharrock
Director of Global Creative PR
Saatchi & Saatchi Worldwide
80 Charlotte Street, London W1A 1AQ
lee.sharrock@saatchi.co.uk
+ 44 (0) 20 7462 7218
+ 44 (0) 7580 938 674

Dentsu Earnings Report

PRESS RELEASE.
Dentsu Inc. (Tokyo: 4324; ISIN: JP3551520004; President & CEO: Tadashi Ishii; Head Office: Tokyo; Capital: 74,609.81 million yen) today convened a meeting of its Board of Directors at its Head Office in Tokyo at which it finalized its consolidated and non-consolidated financial results for the three months ended June 30, 2014 (April 1–June 30, 2014).
Summary of Financial Results
Although there was a backlash against the consumption tax hike during the first quarter of the fiscal year ending March 31, 2015, the Japanese economy maintained its gradual recovery thanks to factors such as an increase in capital investment against a background of improved corporate earnings as well as higher wages and better employment opportunities. Meanwhile, although the U.S. economy is making steady progress, the global economy remained uncertain due to concerns about the economic slowdown in emerging economies and continuing political unrest.
READ FULL REPORT (PDF): LINK. All Dentsu news: LINK.
Dentsu Headquarters, courtesy of Dentsu (click for link)
 

Cable Television on the Wane

The Death of Cable TV ?
As seen on Fox Business News: Yieldbot [LINK] founder and CEO Jonathan Mendez on the drop in TV ad spending on cable networks. A “new normal” in ad spending means a shift towards digital.  Cable operators need to become more digital?  The age of Big Data continues…

Watch the latest video at video.foxbusiness.com
Watch Video Above; or CLICK for Original Link
 

Major League Baseball Marketing Strategy

Colorado Rockies Try Different PR Tactic
Dick Monfort, owner, President & CEO of the Colorado Rockies went off on a tangent the other day.  He apparently decided to try a different sort of marketing strategy, telling a fan simply, “If product and experience that bad don’t come!” [LINK – original post on KREX-TV. More in video below]  Public Relations may not be Mr. Monfort’s forte.
It’s certainly a unique approach from the owner of the last-place Rockies, whose fans have supported the team with solid attendance through thick & thin for years.  Rockies’ home attendance has surpassed National League averages for the past 6 consecutive years and has fallen below 2 million only once [1995] in the 20+-year history of the club [LINK].  Time will tell if the remarks prove detrimental, but Colorado baseball fans have always supported their clubs, going way back to the Denver Bears’ minor league run [LINK]…   And more commentary from the Mike & Mike Show of ESPN [LINK]:
A major landmark in Denver’s LoDo District… “Don’t Come?!” Really???
Downtown Denver landmark, courtesy of Wikimedia (CLICK for link)

SCOTUS Decision on Aereo

Aereo Killed?
The Supreme Court of the United States has ruled against Aereo today, in AMERICAN BROADCASTING COS., INC., ET AL. v. AEREO, INC., FKA BAMBOOM LABS, INC. [Reference LINK.]  What does this mean exactly?  The death of Aereo?  Probably not entirely – it seems that Aereo is run by some pretty smart folks, with interesting business alliances.  It will mean a shift in business plan, however.
Here’s what Aereo CEO,  Chet Kanojia had to say:  “Today’s decision by the United States Supreme Court is a massive setback for the American consumer. We’ve said all along that we worked diligently to create a technology that complies with the law, but today’s decision clearly states that how the technology works does not matter. This sends a chilling message to the technology industry.  It is troubling that the Court states in its decision that, ‘to the extent commercial actors or other interested entities may be concerned with the relationship between the development and use of such technologies and the Copyright Act, they are of course free to seek action from Congress.’ (Majority, page 17)That begs the question: Are we moving towards a permission-based system for technology innovation?” Read more HERE.
Maybe yes.  Maybe no.  SCOTUS – or, at least the 6 Justices of the majority – ruled that Aereo is effectively a cable TV system.  Justice Breyer, writing for the majority says on page 9, “We recognize, and Aereo and the dissent emphasize, one particular difference between Aereo’s system and thecable systems at issue in Fortnightly and Teleprompter. The systems in those cases transmitted constantly; theysent continuous programming to each subscriber’s television set. In contrast, Aereo’s system remains inert until a subscriber indicates that she wants to watch a program.Only at that moment, in automatic response to the subscriber’s request, does Aereo’s system activate an antenna and begin to transmit the requested program.
“This is a critical difference, says the dissent. It means that Aereo’s subscribers, not Aereo, “selec[t] the copyrighted content” that is “perform[ed],” post, at 4 (opinion of SCALIA, J.), and for that reason they, not Aereo, “transmit”the performance. Aereo is thus like “a copy shop that provides its patrons with a library card.” Post, at 5. A copy shop is not directly liable whenever a patron uses the shop’s machines to “reproduce” copyrighted materials found in that library. See §106(1) (“exclusive righ[t] . . . to reproduce the copyrighted work”). And by the same token, Aereo should not be directly liable whenever its patrons use its equipment to “transmit” copyrighted television programs to their screens.”
Broadcast antenna from wikimedia; click for creative commons attirbution.
Continuing, “In our view, however, the dissent’s copy shop argument,in whatever form, makes too much out of too little. Given Aereo’s overwhelming likeness to the cable companiestargeted by the 1976 amendments, this sole technological difference between Aereo and traditional cable companies does not make a critical difference here.”  So essentially, Aereo is a cable company?  Very well; but in it’s opinion, SCOTUS effectively lays out a roadmap for Aereo to overcome this ruling – and not just by passing legislation, which SCOTUS mentions.
Early days for the post-ruling Aereo.  …Meanwhile, we’ll just have to go back to our over-the-air HD antennas….
A “blow to the Internet”, as CNN says below?  Naaahhh… but stay tuned.


 

AFSP-PFP Seattle Auction and Masquerade Party

AFSP Fundraiser
The American Foundation for Suicide Prevention, Washington State Chapter is holding its first-ever Silent Auction and Midsummer Masquerade Party. Saturday, June 21st at 7:00pm, Talaris Conference Center.

Visit http://www.tinyurl.com/AFSP-PFP for details & to buy tickets or contribute. Other questions? Please call 206.258.0844

Hal Riney and Reagan’s Morning in America

A New Morning in America?
The twelve years, 1968 – 1980 were pretty turbulent times in American politics.  2001 – 2016 might show some parallels in terms of the marketing of political candidates. Just as voters became weary of the same-old, same-old as the ’80′s approached, the tone of political advertising is likely to change as the 2016 elections draw near. What will the next messages take to jaded voters? And could the next big election cycle set the stage for a Roaring ’20′s mentality?

Not all station wagons and dogs behind the white picket fences…
With changing times come politicians, actors and troubadours tilting at windmills. What messages will the next political adguys strike a nerve with? The softness, richness, down-to-earth approach could very well be the calming influence against those imaginary enemies… most of the world may be ready to shift gears into a new paradigm, the USA included. Will Advertising lead the way? Or will it follow?
Contrast & Compare | Bill Clinton’s “Hope” against Reagan’s “Morning”:

Optimism and the American Dream. It’s a message that never fades. Oddly & ironically, it may be the simplest, most real and anti-quixotic message of all…
Not all station wagons and white picket fences….

How GlaxoSmithKline Markets with YouTube

Public Relations
Over the past five years, GlaxoSmithKline [NYSE – GSK – LINK] has published over 115 videos on YouTube [LINK]. Among the latest, a video promoting education and inspiration for young people:

Visit the GlaxoSmithKline website at GSK.com [LINK]….
Screenshot from YouTube:
Click for YouTube video [LINK]