Bayer's One A Day Brand Is In Legal Trouble [THE BRIEF]

Good morning, AdLand. Here’s what you need to know today:
Bayer is facing threats of a lawsuit over its One A Day marketing. The litigious Center for Science in the Public Interest sent the company a letter asking it to change its claims that vitamins provide “support” against various diseases. Bayer has a long history of making misleading claims about One A Day. It has been sued before by CSPI and cited by the FTC. The company once claimed that One A Day might prevent cancer.
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Previously on Business Insider Advertising:

Here’s That Awkward New Nicole Kidman Ad For Vitamins
13 Execs Are Listed In ‘Creative Credits’ For That Oreo Super Bowl Tweet
Only Kids Can See This Anti-Child Abuse Ad
eBay Ramps Up New Ad Exchange In Threat To Amazon
Here’s Why Snickers Purposely Misspelled Its Name For A New Ad Campaign
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Company That Sold Rifle That Killed 2-Year-Old Yanks Its Kids Advertising

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