H&M has chosen Beyoncé to front their latest Summer campaign full of bikinis and beach frocks.
In a 90-second video entitled “Beyonce as Mrs. Carter in H&M” directed by Jonas Akerlund, the singer whips her hair back as she sings her latest song “Standing on the Sun.”
H&M has described the campaign as “an epic fantasy, with glamour, drama and also a sense of humor.”
B, for her part, has said “I’ve always liked H&M’s focus on fun and affordable fashion. I really loved the concept we collaborated on to explore the different emotions of women represented by the four elements — fire, water, earth and wind.”
“It was a beautiful shoot on a tropical island,” said Beyonce. “It felt more like making a video than a commercial.” Watch below:
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