Beyoncé Debuts Latest Song In New H&M Ad

H&M has chosen Beyoncé to front their latest Summer campaign full of bikinis and beach frocks.
In a 90-second video entitled “Beyonce as Mrs. Carter in H&M” directed by Jonas Akerlund, the singer whips her hair back as she sings her latest song “Standing on the Sun.”
H&M has described the campaign as “an epic fantasy, with glamour, drama and also a sense of humor.” 
B, for her part, has said “I’ve always liked H&M’s focus on fun and affordable fashion. I really loved the concept we collaborated on to explore the different emotions of women represented by the four elements — fire, water, earth and wind.”
“It was a beautiful shoot on a tropical island,” said Beyonce. “It felt more like making a video than a commercial.” Watch below:

SEE ALSO: Listen To Lana Del Rey’s Tragic New Song From “The Great Gatsby” Soundtrack >

Please follow The Wire on Twitter and Facebook.
Join the conversation about this story »
http://www.businessinsider.com/advertising

Leave a Reply

Your email address will not be published. Required fields are marked *

*

*