GROUPM REPORT PREDICTS STEADY UK AD SPENDING GROWTH
UK Recovers While European Neighbors Fall Behind
LONDON—Advertising spending in measured media in the United Kingdom is expected to show a 3.3 percent increase this year, ahead of the 2.1 percent advance recorded in the summer Olympics year 2012, according to a new report from GroupM.
The increase is similar to the modest pace of growth anticipated in North America, but behind ad investment in the Eurozone, where the report is predicting a 4 percent decline.
The report, “This Year, Next Year: U.K. Media and Marketing Forecasts” said measured ad spending in the U.K. is expected to reach a total of £13.5 billion ($20.5 billion) in 2013, up from £13.0 billion ($19.7 billion) in 2012.
The study, released today by GroupM Futures Director Adam Smith, also predicted that U.K. ad spending in 2014 would increase 3.5 percent to £13.9 billion ($21.1 billion). [Read the full press release, CLICK HERE]
Related: GroupM video from YouTube talking about new ad spending moving into the near future:
Image from Wikimedia – CLICK pic for original attribution source.