British Advertising Spending Growth

GROUPM REPORT PREDICTS STEADY UK AD SPENDING GROWTH
UK Recovers While European Neighbors Fall Behind
LONDON—Advertising spending in measured media in the United Kingdom is expected to show a 3.3 percent increase this year, ahead of the 2.1 percent advance recorded in the summer Olympics year 2012, according to a new report from GroupM.
The increase is similar to the modest pace of growth anticipated in North America, but behind ad investment in the Eurozone, where the report is predicting a 4 percent decline.
The report, “This Year, Next Year: U.K. Media and Marketing Forecasts” said measured ad spending in the U.K. is expected to reach a total of £13.5 billion ($20.5 billion) in 2013, up from £13.0 billion ($19.7 billion) in 2012.
The study, released today by GroupM Futures Director Adam Smith, also predicted that U.K. ad spending in 2014 would increase 3.5 percent to £13.9 billion ($21.1 billion). [Read the full press release, CLICK HERE]
Related:  GroupM video from YouTube talking about new ad spending moving into the near future:

Image from Wikimedia – CLICK pic for original attribution source.

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