Cannes Contender

@Cannes: Saatchi & Saatchi Shanghai
[PRESS RELEASE] These days, it’s hard to find someone not wearing headphones listening to music on the way to work, school or just walking around the city. Although people live for their daily dose of tunes, listening to music while walking around is ironically a big safety issue. It is said that since 2011, traffic accidents have increased by 300% in China because people wearing headphones drown out ambient warning sounds.

In 2014, Saatchi & Saatchi Shanghai helps VICE to introduce Mutesic in China, they’re turning the music down when a fan’s attention should be somewhere else. Mutesic is a mobile phone add-on that lets people enjoy their music on any player, and helps keep them safe and aware on the road. It automatically syncs with users’ current location using GPS, and then decreases the volume of their music as they approach busy road intersections.

More info:
Lee Sharrock
Director of Global Creative PR
Saatchi & Saatchi Worldwide
80 Charlotte Street, London W1A 1AQ
lee.sharrock@saatchi.co.uk
+ 44 (0) 20 7462 7218
+ 44 (0) 7580 938 674
 

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