Cate Blanchett Just Sealed A $10 Million Advertising Deal [THE BRIEF]

Good morning, AdLand. Here’s what you need to know today:
Cate Blanchett is getting $10 million to become the face of Giorgio Armani’s women fragrances.
AMC got a new logo and tag line. “Story matters here” change to “Something More.”
Quartz discusses how corporations made the Harlem Shake such a big thing.
Here are five ways a brand can use animated GIFs.
Ad Age instructs how to help your brand avoid scam ads — like the fake Ford ad starring Silvio Berlusconi and tied up women in the back of his car.
Walgreens picked OMD to take over its media account.
Previously on Business Insider Advertising:

23 Of The Most Hilariously Unfortunate Ad Placements Ever 
The 10 Sleaziest Car Ads Of The Century
This Business School Prof Just Wrote a Blistering Takedown Of Groupon’s New Accounting Methods
DEADLINE APPROACHING: Nominate The Most Creative People In Mobile Advertising
15 Major Brands That Unabashedly Support Gay Marriage
How Facebook Is Replacing Ad Agencies With Robots
Expedia’s Gay Marriage Ad Helped The Couple In It Adopt A Child

Please follow Advertising on Twitter and Facebook.
Join the conversation about this story »

Leave a Reply

Your email address will not be published. Required fields are marked *



This site uses Akismet to reduce spam. Learn how your comment data is processed.