This is a BIG deal! Google has recently launched its “Search Funnels”. This marks one step closer to the holy grail of direct response target marketing – and a tool that every small business must master.
The search funnel defines a process of consumer behavior. And it will allow every business to spend its advertising dollars in the most rational, sensible & cost-effective manner possible.
For small businesses, the realm of Google Adwords is at the very least arcane & for many impossible to master on their own – given the limited resources & time constraints faced by most small businesses.
If you’d like to tackle the process of placing Adwords on your own, the video below provides a good, basic overview; but remember – while Google search comprises roughly 65% market share, it does not represent the total market. It’s still necessary to advertise in other venues.
While the Internet has changed the face of business forever, one large business segment has been left behind – The Local Business Owner. If you own a business & operate on a local level, then what you need is a complete geo-targeted online advertising campaign to compete with national chains and major corporations.
Local business requires a unique positioning in the arena of multimedia advertising. Existing on the Internet has never been enough. And while search engine optimization tactics providing a presence with a purpose is a great thing, it’s got to be done cost-efficiently & without breaking the bank.
Call Ayers Advertising today for guaranteed Local Solutions from $179/month. 303.816.9526