CHART: If A Video Doesn't Go Viral Within 3 Days On The Web, It's Toast

Video technology company Unruly Media has published new insights into the life cycle of branded viral videos. According to Unruly’s research, the most critical days in a video’s lifetime are those immediately following its launch:

Unruly’s Social Diffusion Curve measures a video’s virality by graphing its average daily number of shares. The chart shows a strong positive correlation between number of shares in the first three days and number of all-time shares.
Other data from the research show that:

10% of video shares occur on day 2
25% of shares occur in the first 3 days
50% occur in the first 3 weeks
66% occur in the first 3 months

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