Video technology company Unruly Media has published new insights into the life cycle of branded viral videos. According to Unruly’s research, the most critical days in a video’s lifetime are those immediately following its launch:
Unruly’s Social Diffusion Curve measures a video’s virality by graphing its average daily number of shares. The chart shows a strong positive correlation between number of shares in the first three days and number of all-time shares.
Other data from the research show that:
10% of video shares occur on day 2
25% of shares occur in the first 3 days
50% occur in the first 3 weeks
66% occur in the first 3 months