Chase for the Charms

Saatchi & Saatchi New York trailer for St. Patrick’s Day

The 49 year-old Leprechaun just got real.  After decades of watching Lucky the leprechaun get chased by cartoon kids in the commercials, the makers of Lucky Charms,  together with Saatchi & Saatchi NY and Ogmento, bring Lucky and the power of his charms to life for the chance to win a real, yes real, pot of gold. 10 grand to us folks in the non-animated world. How sweet it is. The “Chase for the Charms” mobile app, available on iOS and Android devices, combines augmented reality and first person live-action video to immerse 35 year-olds going on 5 in a magical adventure where bagging charms propels the story and the chance to win. And you thought Lucky Charms were just for kids. The release of the app fittingly begins the chase this coming Saint Patrick’s Day – March 17th.

Saatchi & Saatchi NY Credits:
Chief Creative Officer:  Con Williamson
Executive Creative Director:  Brian Carley
Creative Director / Copywriter:  David Ekholm           
Creative Director / Art Director:  Subodh Samudre           
ECD Innovation & Integrated Production: Tom Eslinger
Executive Producer:  John Doris           
Integrated Producer: Marcel Baker
Lead Creative Technologist:  Steve Nowicki           
Lead IA:  Michael Thibodeau
Integrated Producer: Marcel Baker
Lead Creative Technologist:  Steve Nowicki           
Lead IA:  Michael Thibodeau

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