Chilean Sea Bass

Neither Bass, nor Chilean
Victory goes to the marketers…, “Given its name, which conjures up exotic notions of South American fisherman carefully acquiring this prized fish off the coast of Chile, the price may seem appropriate. But only a minority of Chilean sea bass come from the coast of Chile. Many fish sold under the name hail from arctic regions. Moreover, the fish isn’t even a type of bass; it’s a cod. Until 1977, the name Chilean sea bass didn’t exist and few people ate the fish before the 1990s. Prior to that, scientists knew the fish by the less mouth-watering name of Patagonian or Antarctic toothfish.
In short, the Chilean sea bass is a pure marketing invention — and a wildly successful one. Far from unique, the story of the Chilean sea bass represents something of a formula in today’s climate of overfishing: choose a previously ignored fish, give it a more appealing name, and market it. With a little luck, a fish once tossed back as bycatch will become part of trendy $50 dinners.“… READ THE FULL STORY AT priceonomics.com [LINK].
Photo credit: Watt Sriboonruang, Flikr [LINK].
Photo Credit: Click for Watt Sriboonruang on Flikr
 
 

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