A little over a year ago, Facebook‘s mobile ad business barely existed. But in January 2013, CEO Mark Zuckerberg described Facebook as a “mobile company” and announced that its mobile ad business netted nearly $300 million in revenue (23% of total ad revenue) in Q4 2012 alone.
How did Facebook achieve such rapid growth?
Register now for IGNITION Mobile on March 21, 2013, in San Francisco to hear Gokul Rajaram, ads product director at Facebook, tell us how Facebook built its mobile ad empire and what it plans to do next.
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