In fast food, the best way to beat the competition is to release very similar menu items.
McDonald’s recently introduced the Chicken McWrap and called the item the “Subway buster” in an internal memo.
McDonald’s also said that customers ‘have told us that if we did not offer McWrap, 22 percent of these incremental customers would have gone to Subway,’” AdAge reported.
The Chicken McWrap isn’t the only item released in order to crush competition.
Subway, Pizza Hut, Burger King, and more have all tried the same thing.
McDonald’s Chicken McWrap
The competition: Subway
McDonald’s added this chicken and veggie wrap to its lineup in late March, likely to take on Subway. The wrap are essentially bigger versions of the company’s snack wrap and come in Chicken & Bacon, Sweet Chili Chicken and Chicken & Ranch varieties.
The wrap is also eerily similar to Chick-Fil-A’s Chargrilled Chicken Wraps and KFC’s Chicken Twisters, which are served in the chain’s international restaurants.
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