Fire Your Ad Agency

With tongue firmly planted in cheek…
Goodbye My Agency: Saatchi & Saatchi Thailand Help Clients ‘Fire Every Agency In The World’
‘The Advertising Book’ is a complete annual of all advertisers, agencies and marketing service companies in Thailand. It’s the marketing Yellow Pages for both agencies and clients alike.  Whilst every other agency runs fancy advertising about how creative they are, Saatchi & Saatchi Thailand decided to demonstrate it. On the back page, they ran a simple but insightful question: “Need an excuse to fire your agency?” 
Via a QR code, clients were invited to view ‘Goodbye My Agency’, a mobile site with tongue-in-cheek excuses in ready-to-send emails that clients could use to fire their agency. The site also lets clients call for a pitch against Saatchi & Saatchi, learn about Live Creativity – the agency’s real time social and content creation hub, or even invite the CEO for a coffee.

Saatchi & Saatchi ECD Nuntawat (Golf) Chaipornkaew said “Sometimes our industry is too serious, especially when it comes to promoting ourselves in front of clients. We have enjoyed firing all our competitors and we look forward to the 1,964,952 pitches we now have on this week.” CLICK FOR GOODBYEMYAGENCY.COM [LINK]…
Credits:
Executive Creative Director: Nuntawat Chaipornkaew
Associate Creative Director: Mark Clothier
Creative Group Head: Papop Chaowanapreecha
Creative Group Head: Pornpen Rattanasaksopana 

Art Directors: 
Krissada Jun-On, Shayne Chomchinda, Prapat Patomchaiwiwat, Kajohnchai Rodklongtan , Weerayutt Angkharach 
Copywriters: Mark Clothier, Tanongsak Tannoprat, Chavanon Tantisiriseranee, Nattinee Hemwanno 
Producer: Aitthipat Boonkumol 
Creator: Poowadon Potichat 
Photographer: Kritsada Khonkaew 
Developer @ Temporary Trick: Siraphop Rhompo 
Music Composer: Circle of Sound / CA, USA @ Tomas Jacobi
FOR MORE INFORMATION:
Lee Sharrock
Director of Global Creative PR
Saatchi & Saatchi Worldwide
80 Charlotte Street, London W1A 1AQ, UK
Tel: +44 20 7462 7218. 
Mobile: +44 7814 862 834
Click for goodbyemyagency.com

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