Flo Breaks Boxing Announcer’s Spleen

[Originally Published 4/4/2013] Good morning, AdLand. Here’s what you need to know today:
Flo breaks boxing announcer Michael Buffer’s spleen in the latest Progressive ad. Although in the least violent way possible. Arnold created the campaign.

It turns out that a majority of the country’s big newspapers have paywalls. The small and mid-sized ones were there long ago.
The Weather Channel made a deal with Twitter to create custom content around weather-related events (like a hurricane) that will stay in Twitter’s stream.
Ad agencies think that the Facebook phone needs to focus on better ad targeting.
Ryan Kutscher is leaving his post as co-CCO at JWT NY. He has been with the shop since May 2012.
Agency Spy takes a look at the first day of the Art Director Club awards in Miami.
Air New Zealand is holding an in-flight focus group.
Previously on Business Insider Advertising:

Inside The Marketing Plan For North America’s No.1 Bacon-Only Restaurant
Meet The 10 Most-Liked Ad Agency CEOs
Twitter’s New ‘Cards’ Look Like An E-Commerce Challenge To Facebook
How Don Draper’s Fake Ads Compare With The Real Ones That Ran In The ’60s
Here Are The Michael Kors Sneakers That Are Only Available To Facebook Fans
Judge Says Tiny Social Media Company (1,200 Users) Can Sue Facebook (1 Billion Users) Over The Word ‘Timeline’
These Lottery Ads Equate Powerball With Fall Of Communism

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