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Forbes‘ native ads/sponsored content has been working out monetarily. In 2012, sponsored ads were up 40 percent and digital, and the company had its best financial year in five years. Digital ad sales made up for half of its total revenue. Adweek did not report any specific dollar numbers, however.
A look at whether prank marketing stunts are worth the liabilities at Adweek.
Ad Age wonders if Facebook lost faith in social ads.
Havas Worldwide hired Vin Farrell as its global chief content officer — which is an entirely new position. Farrell was previously at R/GA as SVP of creative operations.
Here’s how RPA celebrated April Fools’ Day for Honda.
The Walking Dead season finale was great for advertisers.
Previously on Business Insider Advertising:
Amazon Strongly Defends Banned Ad That Uses The C-Word
Do These Major Brands Even Know They’re Advertising On The Web’s Trashiest Gossip Site?
These Are Google’s 2013 April Fools’ Pranks
Beautiful New Photos From Mad Men Season 6
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