Doritos has gone unbelievably meta with its new chip flavor.
Behold, the Doritos Locos Tacos-flavored Doritos.
They’re Doritos chips that taste like the Doritos Locos Tacos at Taco Bell that have shells that taste like Doritos.
Umm… you follow?
Let’s break this down.
Frito-Lay invents Doritos chips.
Taco Bell and Frito-Lay join forces to create Doritos tacos.
Frito-Lay makes Doritos chips flavored like Doritos tacos.
The new chips come out on April 8.
Frito-Lay’s also holding a contest to see what people are willing to do to win a pallet of Doritos. Yes, that’s a lot of Doritos.
Here’s the announcement from Doritos’ official Twitter account: