Google Advertising Revenues

Q1, 2014 Highlights:
Google is continuing to invest in three major areas of focus:
• Core ads: Search and Display advertising
• Businesses demonstrating high consumer success: YouTube, Android/Play, and Chrome
• New businesses where we are investing to drive adoption and innovation: Social, Commerce, and Enterprise
Average CPC (cost per click) was down about 9%.  Many are attributing this to an increase in mobile ad clicks & mobile usage [see Forbes, LINK]. Of course, in the longer-term, Google will likely be able to leverage CPC on mobile, as it simply allows for more powerful demographic targeting.  And eventually, Google will likely figure out the even more important component of Psychographical Targeting.
Read more at Google Investor Relations [LINK]…
Click image for Google Investor Relations Website

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