I Just Realized How Zealously Facebook Tracks Me And Sells That Info To Advertisers (FB)

Earlier this week, I decided to buy a fossil. 
This was a pretty impetuous decision.
I had never demonstrated any interest in fossil acquisition.
I knew nothing about the market.
The decision to buy a fossil stemmed from some combination of:

Seeing a guy hawking fossils in Union Square on Sunday
Going to a dinner party earlier this month at a fossil collector’s home and subsequently thinking the host was outrageously cool.

So Tuesday I started looking into the market.
I decided I wanted a trilobite — for all intents and purposes, a common, early Cambrian cockroach — as it seemed like a good, inexpensive specimen to begin amassing a collection. 
After thoroughly checking out the market — Etsy, EBay, a handful of specialty sites — I realized that pricing was pretty confusing and I’d revisit it later. 
Then yesterday — one day after the initial search — I start seeing these ads everywhere on Facebook:

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