This week, Insure.com released its annual Mother’s Day Index valuing moms’ work as if it were a salary, at $59,862, down from $60,182 in 2012 and $61,436 in 2011.
The insurance website makes its calculation based on the tasks mothers are presumed to be doing. The site cross-references that with wage data statistics provided by the Bureau of Labor.
Weirdly, most mothers believe their worth to be even less than Insure.com’s $60,000 estimate. More than 50% of moms told the company they’d take less than $50,000 per year, with 11% of them valuing their work at under $10,000.
So, if motherhood were an actual job, with a $60,000 salary, what would the help-wanted ad look like? Here’s our version:
Please follow Advertising on Twitter and Facebook.
Join the conversation about this story »