Major League Baseball Marketing Strategy

Colorado Rockies Try Different PR Tactic
Dick Monfort, owner, President & CEO of the Colorado Rockies went off on a tangent the other day.  He apparently decided to try a different sort of marketing strategy, telling a fan simply, “If product and experience that bad don’t come!” [LINK – original post on KREX-TV. More in video below]  Public Relations may not be Mr. Monfort’s forte.
It’s certainly a unique approach from the owner of the last-place Rockies, whose fans have supported the team with solid attendance through thick & thin for years.  Rockies’ home attendance has surpassed National League averages for the past 6 consecutive years and has fallen below 2 million only once [1995] in the 20+-year history of the club [LINK].  Time will tell if the remarks prove detrimental, but Colorado baseball fans have always supported their clubs, going way back to the Denver Bears’ minor league run [LINK]…   And more commentary from the Mike & Mike Show of ESPN [LINK]:
A major landmark in Denver’s LoDo District… “Don’t Come?!” Really???
Downtown Denver landmark, courtesy of Wikimedia (CLICK for link)

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