Campaign for Metro Trains Garners Honors
London International Awards named McCann Melbourne as Agency of the Year. And the jury also chose McCann’s work for Metro Trains, “Dumb Ways to Die” as the Non-Traditional Grand LIA for 2013.
Jury President Mark Tutssel said, “When you start digging deeper and really using your criteria for judgment there was one piece of work that did stand out and it was not only Non-Traditional in it’s execution, it was an idea that completely captured the imagination of the planet. This idea was famous, it was incredibly famous and seen the world over and that was for Metro Trains “Dumb Ways to Die”… [LINK to LIA Press Release]
See McCann’s site HERE. Video link below…
Dumb Ways to Die from MediaCat TV on Vimeo.