Men Are More Likely To Shop Online On Smartphones Than Women [THE BRIEF]

Good morning, AdLand. Here’s what you need to know today:
According to the DDB Life Style Study, more men than women shop on their phones or use QR codes and apps to get good deals. (Although women are more likely to see shopping as a form of entertainment or therapy). This infographic breaks it all down.
Coca-Cola decided to make 61 different websites for its new campaign geared towards teens.
This is what it looks like when an artist paints a billboard based on tweets.
Cap’n Crunch is getting his own late-night talk show on YouTube.
A Deutsch LA creative threw his own music festival to counter Coachella … called Couchella.
Ad Age looks at “10 Secrets to Eye-Popping Designs.”
Do cookies only have five years left?
FedEx has a new app that lets consumers personalize their delivery experiences by altering delivery dates and locations. partnered with big data management platform Lotame to do better targeting.
The 614 Group joined forces with DMW MediaWorks, a top ad operations consultancy.
Previously on Business Insider Advertising:

These Huge Brands’ Early Websites From The 1990s Looked Terrible
Psy And Bill Gates Just Had A Moment On Twitter
Why Volkswagen Doesn’t Care If You Skip Its YouTube Ad After 5 Seconds
This Hilarious Footage Of A Failed Robbery Just Became An Ad For Pastrami
An Adman Sent This Resignation Letter In The Form Of A Data Timeline
Volvo’s New Ads Are Anti-Rich People
Everything You Need To Know About Why CNN Made So Many Errors In Its Boston Coverage
How Microsoft Won A 76% Market Share In Adtech
MDC Chief Miles Nadal Just Bought A $1,000 Round Of Drinks For Boston Cops
Top Female Ad Execs Tell Us Whether It’s OK To Burst Into Tears At Work 

Please follow Advertising on Twitter and Facebook.
Join the conversation about this story »

Leave a Reply

Your email address will not be published. Required fields are marked *



This site uses Akismet to reduce spam. Learn how your comment data is processed.