Now Mountain Dew Bought Promoted Tweet To Apologize For #Fail 'Racist' Ad [THE BRIEF]

Good morning, AdLand. Here’s what you need to know today:
Earlier this week, Mountain Dew found itself in the middle of a PR disaster after one of its ads, made by rapper Tyler, The Creator was panned for alleged racism and normalizing violence against women. (See the ad and the drama that unfolded here.) Now Mountain Dew has taken to Twitter to buy promoted tweets to apologize again, Adweek reports. The Tweet reads, “Hey guys – made a big mistake we’ve removed the offensive video from all our channels. #fail” The company also tweeted the message out to its 126K followers. (Tyler, The Creator has 1.6 million fans and doesn’t seem too apologetic.)
The Huffington Post and Digitas is launching a real-time native advertising initiative. That means that Digitas clients can immediately post relevant content on the news site’s homepage.
During its earnings call, LinkedIn CFO Steve Sordello said that the company’s ad business will see “more moderate growth” soon as it switches from one time ad deals to content-based ads.
Havas’ organic revenue went down 3.9% in the U.S. during Q1.
Google won the honor of advertiser of the year at the Clios.
Taco Bell is testing a $1 “Cravings” menu. Deutsch LA made the ad for the campaign.
The New York Times takes a look at “street cred vs. quality” in advertising.
Previously on Business Insider Advertising:

DEATH OF THE COOKIE: How The Ad Tracking Device Might Die
Mountain Dew-Loving Goat Intimidates Assault Victim Out Of Snitching 
Instagram Has A New Tagging Feature It Believes Will Be Huge For Brands
Sega Sued Because Scenes In Ads For Video Game Weren’t Identical To Actual Game
Taco Bell Just Snapchatted A Bunch Of Customers
Tyler The Creator Says Mountain Dew Execs Loved His Racist, Sexist Goat Ad When He First Pitched It
Mark Zuckerberg’s Plan To Get You To Check Facebook Hundreds Of Times A Day
Here’s The Staggering Sum ‘American Idol’ Gets Each Season From Advertisers

Please follow Advertising on Twitter and Facebook.
Join the conversation about this story »

Leave a Reply

Your email address will not be published. Required fields are marked *



This site uses Akismet to reduce spam. Learn how your comment data is processed.