Priceline Handing Off to Next Generation

Getting Old Isn’t for Sissies
As great as William Shatner has been for Priceline, the company is transitioning to the “next generation.”  Led by agency Butler, Shine, Stern & Partners, BSSP (LINK), Pricline’s new ad plot tells a fascinating story, as the 81-year-old Shatner introduces his character’s progeny, the 27-year-old Kaley Cuoco.  Of course, Hollywood has often counted out Shatner; so don’t be too surprised if he just keeps on ticking…..

Scene from BSSP’s Priceline TV Spot (LINK)

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