Major Acquisition in SEO
[PRESS RELEASE] Publicis Groupe [EURONEXT Paris: FR0000130577] today announced the acquisition of Convonix, one of India’s leading, Digital Marketing Consulting firms based in Mumbai. The company will align with Starcom MediaVest Group (SMG) in India to provide Search Engine Optimization, Paid Search Marketing, Social Media Marketing and Online Reputation Management to an extensive roster of clients. This news follows a number of recent acquisitions announced by Publicis Groupe in India and fortifies its position as India’s largest digital marketing operation.
(Link to press release)
Founded in 2003, Convonix was the first Search Engine Optimization organization in India, and currently employs over 200 digital advertising specialists serving clients such as Taj Hotels, Reliance Industries, Kotak Mahindra Group, Club Mahindra, Kodak, Aditya Birla Group among others. Convonix has a strong international footprint with over 60% of its business coming from overseas. Convonix has also recently developed a proprietary in-house brand monitoring and social listening platform called IrisTrack which enables clients to gather market insight on their products and competitors and also engage customers online to improve their customer service.
The three founding members; Vishal Sampat, CEO; Sarfaraz Khimani, co-COO; and Pallav Jain, co-COO, will continue to lead the agency. Convonix will sit within SMG and will operate as SMG Convonix, with two market-facing brands: SMG Digital, and Convonix.
“As the first SEO organisation in India, Convonix has continued to innovate and build the very best digital capability whilst being highly respected for its ability to recruit the best talent from universities each year, and transform them into digital advertising experts through a rigorous training program,” said Laura Desmond, Global Chief Executive Officer for Starcom MediaVest Group. She continues: “combined with our existing talent in the market, this deal strengthens our offering to ensure we are the market leaders in digital.”
Read the FULL PRESS RELEASE HERE. Publicis Website. Convonix Website.
Peggy Nahmany, Corporate Communication: +33 (0)1 44 43 72 83
Martine Hue, Investor Relations: + 33 (0)1 44 43 65 00
Stéphanie Atellian, Investor Relations: + 33 (0)1 44 43 74 44
Starcom MediaVest Group
Lauren Hurvitz, EVP, Global Corporate Communications: +1 212 468 3045