Good morning, AdLand. Here’s what you need to know today:
Apparently the rich are less likely to stay loyal to luxury brands, says Shullman Research Center’s Luxury and Affluence Monthly Pulse. This open mind provides a huge opportunity for marketers to seal some pretty pricey deals with undecided, incredibly wealthy clients.
British digital ad spending went up more than 12 percent in 2012 to almost £5.5 billion, says PwC.
Here are the One Show finalists.
C Wonder partnered with Acquity Group to improve its digital experience.
Toyota‘s new marketing scheme by Saatchi & Saatchi focuses entirely on the positive.
Domino’s talks about how it’s ok with negative tweets.
Tim Armstrong announced that AOL is launching a new supply-side platform called MARKETPLACE by ADTECH, which is a sell-side platform.
Michael Barrett, the former CEO of Admeld, joined the board of HookLogic. The company is a performance marketer for online shoppers.
Previously on Business Insider Advertising:
This Country Has No Commercial Advertising, And Its Cities Look Weirdly Barren As A Result
AD OF THE DAY: Michael Bolton Croons The Juice Into Starburst
These Texts Cost A Top Hearst Executive His Job
A Peanut Butter Company Figured Out How To Profitably Advertise On Vine
The Inventors Of The Web Ad Banner All Just Admitted That It ‘Sucks’
How Ex-CEO Ron Johnson Made JCPenney Even Worse
This Guy Figured Out How To Send Emails By Playing Guitar