How does a worldwide entertainment mega-franchise market itself to the next generation?
Paramount has released a new international trailer for Star Trek: Into Darkness, focusing on Benedict Cumberbatch’s villainous role. The film will also star Chris Pine, Zachary Quinto and Zoe Saldana. Written by Robert Orci and Alex Kurtzman; and directed by J.J. Abrams, the movie is set to release on May 17, 2013
Star Trek Into the Darkness will open a week early in several overseas markets, and Star Trek fans outside the U.S. are the first to see new international trailers for the Star Trek (2009) sequel, as it’s running before G.I. Joe: Retaliation (LINK). iTunes Movie Trailers premiered six new trailers.
Of course, social media has its role to play (Facebook LINK; Twitter LINK; Pinterest LINK).