Advertising

Would You Be Interested in Helping Your Customers Find You Online?

Would You Be Interested in Helping Your Customers Find You Online?

Isn’t that the key?  If your customers can’t find you, how can you provide your goods &/or services?  . . . Of course, you need to help your customers find you and do it in the most cost efficient way possible.  That’s what Ayers Advertising does: optimal management of your online advertising strategy. 

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AdWords Search Funnels Direct Response

This is a BIG deal!  Google has recently launched its “Search Funnels”.  This marks one step closer to the holy grail of direct response target marketing – and a tool that every small business must master.

The search funnel defines a process of consumer behavior.  And it will allow every business to spend its advertising dollars in the most rational, sensible & cost-effective manner possible.

Take a look:

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Google AdWords Explained

For small businesses, the realm of Google Adwords is at the very least arcane & for many impossible to master on their own – given the limited resources & time constraints faced by most small businesses.

If you’d like to tackle the process of placing Adwords on your own, the video below provides a good, basic overview; but remember – while Google search comprises roughly 65% market share, it does not represent the total market. It’s still necessary to advertise in other venues.

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A Little Elaboration

My post from yesterday needed a bit more elaboration; so here goes . . . .

It’s really small businesses’ perception that they are left behind by search. They can compete with large corporations; but need to fine-tune & hone their approach.

What the credit crisis has done is limit the effectiveness of “gimmicks” in advertising – which makes Search Engine Management all the more critical.

Call to Action.

It is imperative, really in all forms of advertising, to ask the audience to do something.

“Do it!” is a veiled reference to Art Williams’ famous speech. Too many small businesses fail simply because of indecision. Solutions are out there & they are not hard to find – but the small business owner needs to take the action & do it.

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Existential Advertising Is Not Enough

[This article was recently published by Biznik.com, ed.]

Geography 101

While the Internet has changed the face of business forever, one large business segment has been left behind – The Local Business Owner.  If you own a business & operate on a local level, then what you need is a complete geo-targeted online advertising campaign to compete with national chains and major corporations.

Local business requires a unique positioning in the arena of multimedia advertising. Existing on the Internet has never been enough. And while  search engine optimization tactics providing a presence with a purpose is a great thing, it’s got to be done cost-efficiently & without breaking the bank.

Every business needs to pursue guaranteed local solutions for one important reason:  The Internet Has Changed Everything!

Connection!

If you had to describe in one word why the internet changed everything, it would be connection. Businesses and personal relationships have changed due to the internet’s ability to instantly connect people globally through e-mail, websites and social networking sites such as Facebook and MySpace.

Think of it this way . . . what is it that popular people have?  Well, among them is: CONNECTIONS.  Popular people have alot of friends – they have alot of connections.  The same is true of the Internet.

But it’s true in the reciprocal, as well. Not only do you need alot of connections to be popular, your website needs alot of connections . . . your web PRESENCE requires alot of connections to work.  It’s another manifestation of networking (call it Social if you like).

The immeasurable connection the internet created has changed the way the world communicates, gathers and sends information, and markets its products and services.

However, this global connection has created a problem for the local business in their local markets!

Why?

  • Traditional print advertising is becoming less effective.
  • Most people have thrown their Yellow Pages away and search online
  • Newspaper’s readership is down and many papers are declaring bankruptcy
  • With TiVo, people are skipping commercials
  • The credit crisis of recent years has made it more difficult to “Move Markets” through traditional gimmicks
  • Search results are dominated by large companies
  • Search results bring information overload. Local businesses get lost

Did you know?

  • 97% of people with online access will research products and services online before they purchase
  • 35% of all searches are done with an intent to buy
  • 55% of all local searches are done with an intent to buy
  • Of all local searches, 8 out of 10 call or visit a store and 60% of those result in a purchase of some kind

Days of Future Passed?

The Holy Grail of Advertising & Marketing?  Some might say that single most-prized method to which all aspire but never quite reach . . . the ultimate  value-efficient marketing proposition . . . must occur at 100% market share attained at zero-cost advertising.

Essentially, this can only occur in a monopoly market.

But aside from monopoly, where do we get closest to this business model?   Direct Marketing.  Ask any business owner, entrepreneur or operator: What is your most effective form of advertising?  95% of the time, the answer is, “repeat & referral; word-of-mouth”.  Of course, this is the most ancient form of “telling about something in a positive light”.  A stock market represents a highly-efficient market – and what is the typical form of advertising in a stock market?

Word-of-Mouth!

So, in terms of Direct Marketing, we are dealing essentially with a social milieu – a network of people.  And what is the most ubiquitous social milieu of the nascent 21st Century?  You already guessed it . . . GOOGLE!

And now, Facebook, LinkedIn, Biznik & others are picking up the model, growing organically & enabling the marketing efficiency that comes through social, person-to-person, B2B & direct response advertising.

After all, Customer Relationship Management can be nothing more than a simple handshake!

It’s time to get your business tuned in to the 21st Century.  Come on, get in the game – Do It!

Just do it!

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Think Globally. Act Locally.

While the Internet has changed the face of business forever, one large business segment has been left behind – The Local Business Owner.  If you own a business & operate on a local level, then what you need is a complete geo-targeted online advertising campaign to compete with national chains and major corporations.

Local business requires a unique positioning in the arena of multimedia advertising. Existing on the Internet has never been enough. And while  search engine optimization tactics providing a presence with a purpose is a great thing, it’s got to be done cost-efficiently & without breaking the bank.

Every business needs to pursue guaranteed local solutions for one important reason:  The Internet Has Changed Everything!

Connection! If you had to describe in one word why the internet changed everything, it would be connection. Businesses and personal relationships have changed due to the internet’s ability to instantly connect people globally through e-mail, websites and social networking sites such as Facebook and MySpace.

Think of it this way . . . what is it that popular people have?  Well, among them is: CONNECTIONS.  Popular people have alot of friends – they have alot of connections.  The same is true of the Internet.

But it’s true in the reciprocal, as well. Not only do you need alot of connections to be popular, your website needs alot of connections . . . your web PRESENCE requires alot of connections to work.  It’s another manifestation of networking (call it Social if you like).

 The immeasurable connection the internet created has changed the way the world communicates, gathers and sends information, and markets its products and services.

However, this global connection has created a problem for the local business in their local markets!
Why?

  • Traditional print advertising is becoming less effective.
  • Most people have thrown their Yellow Pages away and search online
  • Newspaper’s readership is down and many papers are declaring bankruptcy
  • With TiVo, people are skipping commercials
  • The credit crisis of recent years has made it more difficult to “Move Markets” through traditional gimmicks
  • Search results are dominated by large companies
  • Search results bring information overload. Local businesses get lost

Did you know?

  • 97% of people with online access will research products and services online before they purchase
  • 35% of all searches are done with an intent to buy
  • 55% of all local searches are done with an intent to buy
  • Of all local searches, 8 out of 10 call or visit a store and 60% of those result in a purchase of some kind

Days of Future Passed?

The Holy Grail of Advertising & Marketing?  Some might say that single most-prized method to which all aspire but never quite reach . . . the ultimate  value-efficient marketing proposition . . . must occur at 100% market share attained at zero-cost advertising.

Essentially, this can only occur in a monopoly market.

But aside from monopoly, where do we get closest to this business model?   Direct Marketing.  Ask any business owner, entrepreneur or operator: What is your most effective form of advertising?  95% of the time, the answer is, “repeat & referral; word-of-mouth”.  Of course, this is the most ancient form of “telling about something in a positive light”.  A stock market represents a highly-efficient market – and what is the typical form of advertising in a stock market?

Word-of-Mouth!

So, in terms of Direct Marketing, we are dealing essentially with a social milieu – a network of people.  And what is the most ubiquitous social milieu of the nascent 21st Century?  You already guessed it . . . GOOGLE!

And now, Facebook, LinkedIn, Biznik & others are picking up the model, growing organically & enabling the marketing efficiency that comes through social, person-to-person, B2B & direct response advertising.

After all, Customer Relationship Management can be nothing more than a simple handshake!

It’s time to get your business tuned in to the 21st Century.  Come on, get in the game – Do It!  Just do it!

NEW YORK - FEBRUARY 2:  Democratic presidentia...

Image by Getty Images via Daylife

 

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Existential Advertising Is Not Enough

While the Internet has changed the face of business forever, one large business segment has been left behind – The Local Business Owner.  If you own a business & operate on a local level, then what you need is a complete geo-targeted online advertising campaign to compete with national chains and major corporations.

Local business requires a unique positioning in the arena of multimedia advertising. Existing on the Internet has never been enough. And while  search engine optimization tactics providing a presence with a purpose is a great thing, it’s got to be done cost-efficiently & without breaking the bank.

Call Ayers Advertising today for guaranteed Local Solutions from $179/month.  303.816.9526

Partial map of the Internet based on the Janua...

Image via Wikipedia

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Ayers Sarsaparilla Ads

A fascinating history of advertising.  New York Times Archive.

Ayers Sarsaparilla

Ayers Sarsaparilla

Credit: Vintage Ad Browser.

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What is Network Marketing?

The Internet Changed Everything!
Connection! If you had to describe in one word why the internet changed everything, it would be connection. Businesses and personal relationships have changed due to the internet’s ability to instantly connect people globally through e-mail, websites and social networking sites such as Facebook and MySpace.

The immeasurable connection the internet created has changed the way the world communicates, gathers and sends information, and markets its products and services.

However, this global connection has created a problem for the local business in their local markets!

Why?

bullet Traditional print advertising is becoming less effective.
bullet Most people have thrown their Yellow Pages away and search online
bullet Newspaper’s readership is down and many papers are declaring bankruptcy
bullet With TiVo, people are skipping commercials
bullet Search results are dominated by large companies
bullet Search results bring information overload. Local businesses get lost

Did you know?

bullet 97% of people with online access will research products and services online before they purchase
bullet 35% of all searches are done with an intent to buy
bullet 55% of all local searches are done with an intent to buy
bullet Of all local searches, 8 out of 10 call or visit a store and 60% of those result in a purchase of some kind
bullet Times are rapidly changing and traditional advertising mediums are losing their effectiveness. AdzZoo has The Solution!

Call Ayers Advertising today: 303.816.9526 & get your business tuned in to the 21st Century.  Come on, get in the game!

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