When Do I Advertise?

So, when do you advertise?  Strike while the iron’s hot.  There are 2 critical things to look at:

1. Holidays 2. Historical Sales Patterns

#1 Holidays

So, #1 are there any Holidays coming up & what is their impact on your business?  For example, with Mother’s Day coming up, it might be great for a restaurant to advertise leading into it; but not so much for an automobile dealership (the car dealership should not even attempt to compete with Mom!).

What important dates are coming up in the next 3 months?  Well, right now, we could certainly pinpoint Father’s Day, Independence Day (U.S. July 4th) & perhaps final summer vacation times – traditionally Labor Day in the United States (depending on when/if local schools restart their school year; or if they are year-round in your community; etc.).

#2 Sales Patterns

Go back over the last 3 years & graph/chart sales on a week-by-week basis (or day-by-day, if prudent).  This will give you an easy snapshot to refer to.  Then perform an historical analysis: were there any seasonal anomalies caused by weather, societal disruption, economic calamity, sporting events; etc.

Now comes the hard part: advertise in the hot times.  Yes, I know, you want to move the market when it’s cold; but this is really, really hard.  It’s far easier to fan the flames of a small campfire & turn it into a raging forest fire than it is to thaw a glacier.  You can’t move a market that’s frozen . . . without giving away the store.

Fireworks on the Fourth of July
Image via Wikipedia
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Open House on Wednesday, May 12

We’ll be talking about how to make the Internet work for your business (AdzZoo).  Lots of other great ideas for small businesses presented as well . . . .

Come enjoy some gourmet food, wine tasting and the opportunity to network and shop from an assortment of small business owners, while viewing a fabulous commercial property that is for sale or lease!

French wines are usually made to accompany food.
Image via Wikipedia


Are you a small business owner interested in networking and meeting up with other awesome business owners? Or would you like to participate at a future ‘Open House with Style’ event and showcase your product or service , or a Realtor or Commercial Broker who would like to host an ‘Open House with Style’? Then come and see what it’s all about!

Bring your friends and business associates with you to this fun “open house with style” on Wednesday evening May 12th from 4-7 in Castle Rock!

May 12, 2010 4-7pm 3740 Dacoro Lane Castle Rock CO

We all hope you enjoy your ‘goodie bag’ gift as our thank you for attending!

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Google AdWords Explained

For small businesses, the realm of Google Adwords is at the very least arcane & for many impossible to master on their own – given the limited resources & time constraints faced by most small businesses.

If you’d like to tackle the process of placing Adwords on your own, the video below provides a good, basic overview; but remember – while Google search comprises roughly 65% market share, it does not represent the total market. It’s still necessary to advertise in other venues.

WASHINGTON - NOVEMBER 18:  Treasury Secretary ...

Image by Getty Images via Daylife

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What is Network Marketing?

The Internet Changed Everything!
Connection! If you had to describe in one word why the internet changed everything, it would be connection. Businesses and personal relationships have changed due to the internet’s ability to instantly connect people globally through e-mail, websites and social networking sites such as Facebook and MySpace.

The immeasurable connection the internet created has changed the way the world communicates, gathers and sends information, and markets its products and services.

However, this global connection has created a problem for the local business in their local markets!


bullet Traditional print advertising is becoming less effective.
bullet Most people have thrown their Yellow Pages away and search online
bullet Newspaper’s readership is down and many papers are declaring bankruptcy
bullet With TiVo, people are skipping commercials
bullet Search results are dominated by large companies
bullet Search results bring information overload. Local businesses get lost

Did you know?

bullet 97% of people with online access will research products and services online before they purchase
bullet 35% of all searches are done with an intent to buy
bullet 55% of all local searches are done with an intent to buy
bullet Of all local searches, 8 out of 10 call or visit a store and 60% of those result in a purchase of some kind
bullet Times are rapidly changing and traditional advertising mediums are losing their effectiveness. AdzZoo has The Solution!

Call Ayers Advertising today: 303.816.9526 & get your business tuned in to the 21st Century.  Come on, get in the game!

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Image by .Andy Chang. via Flickr

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