Google

Open House on Wednesday, May 12

We’ll be talking about how to make the Internet work for your business (AdzZoo).  Lots of other great ideas for small businesses presented as well . . . .

Come enjoy some gourmet food, wine tasting and the opportunity to network and shop from an assortment of small business owners, while viewing a fabulous commercial property that is for sale or lease!

French wines are usually made to accompany food.
Image via Wikipedia

 

Are you a small business owner interested in networking and meeting up with other awesome business owners? Or would you like to participate at a future ‘Open House with Style’ event and showcase your product or service , or a Realtor or Commercial Broker who would like to host an ‘Open House with Style’? Then come and see what it’s all about!

Bring your friends and business associates with you to this fun “open house with style” on Wednesday evening May 12th from 4-7 in Castle Rock!

May 12, 2010 4-7pm 3740 Dacoro Lane Castle Rock CO http://www.openhousewithstyle.com

We all hope you enjoy your ‘goodie bag’ gift as our thank you for attending!

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Would You Be Interested in Helping Your Customers Find You Online?

Would You Be Interested in Helping Your Customers Find You Online?

Isn’t that the key?  If your customers can’t find you, how can you provide your goods &/or services?  . . . Of course, you need to help your customers find you and do it in the most cost efficient way possible.  That’s what Ayers Advertising does: optimal management of your online advertising strategy. 

Roadside business shop
Image by MikeBlyth via Flickr

 

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AdWords Search Funnels Direct Response

This is a BIG deal!  Google has recently launched its “Search Funnels”.  This marks one step closer to the holy grail of direct response target marketing – and a tool that every small business must master.

The search funnel defines a process of consumer behavior.  And it will allow every business to spend its advertising dollars in the most rational, sensible & cost-effective manner possible.

Take a look:

Holy Grail in Valencia, Spain

Holy Grail Image via Wikipedia

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Google AdWords Explained

For small businesses, the realm of Google Adwords is at the very least arcane & for many impossible to master on their own – given the limited resources & time constraints faced by most small businesses.

If you’d like to tackle the process of placing Adwords on your own, the video below provides a good, basic overview; but remember – while Google search comprises roughly 65% market share, it does not represent the total market. It’s still necessary to advertise in other venues.

WASHINGTON - NOVEMBER 18:  Treasury Secretary ...

Image by Getty Images via Daylife

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