Several big mergers, acquisitions and bankruptcies will proceed through the courts this year, leaving a trail of dead or “zombie” brands behind them.
You probably know that Twinkies maker Hostess Brands has been in trouble.
But an airline, a carmaker, and two famous mobile phone brands are also undergoing existential struggles this year.
Here’s a look at some famous brand names that we might be seeing the back of.
JCPenney’s brand is in grave danger under the stewardship of CEO Ron Johnson. It’s not likely to literally go extinct this year — which is why we have it at No. 10 in our ranking. But the company is running out of cash (it burned through $54 million last year and has only $121 million left) as it changes its focus from discounts to a format involving name-brand shops within the store itself. The JCPenney will never be the same again.
9. Martha Stewart Living Omnimedia