The COO Marissa Mayer Hired To Deal With Ad Agencies Will Ignore 'Important Emails From Senior Agency Executives' (YHOO)

According to a story from Ad Age’s Jason Del Rey, executives at the ad agencies that pay Yahoo billions of dollars each year are not happy with Yahoo’s top two executives, CEO Marissa Mayer and COO Henrique De Castro.
Agency sources tell Del Rey that, over her first eight months at Yahoo, Mayer has ignored them to an extent other companies dependent on ad spending do not.
One source told Del Rey that De Castro will even ignore emails from top agency executives.
Back when De Castro was hired, a source told us Mayer hired to improve Yahoo’s relationship with agencies. So this isn’t how things are supposed to go.
Here are a couple particularly tough quotes from the story:

 ”I don’t know what their strategy is, but if it includes agencies then they are going to have to fix what they currently have.”
“I continue to be astonished at how lackadaisical they are in dealing with us. And not just Henrique; Marissa too. They don’t think agencies are important.”

For what it’s worth, we’ve heard similar complaints from agency execs. One told us that Mayer showed up late to an important meeting with an agency boss at CES this year.

Leave a Reply

Your email address will not be published. Required fields are marked *

*

*

This site uses Akismet to reduce spam. Learn how your comment data is processed.