Parents protesting the Victoria’s Secret‘s Pink line and its marketing toward teens have taken over the internet.
While most of Pink’s merchandise includes sweatpants, t-shirts, and hoodies, one item of clothing in particular has parents incensed.
The culprit? A pair of thong panties that say “Call Me.”
This petition asking Victoria’s Secret to pull its recent ”Bright Young Things” marketing campaign has more than 1,500 comments and cites the panties. A father wrote a letter to the brand about why it shouldn’t be marketing to young people and also mentioned the garment.
The underwear are much more suggestive than anything else currently featured in the Pink line. The bulk of the collection is made up of sweats. Backpacks and major league baseball fan gear are also prominently featured.
“Shame on you for your underwear line that has messages like ‘call me’ and ‘feeling lucky,’” one mother wrote on the company’s Facebook page. “This is blatant objectification of women, and sadly, younger girls will want to have these items, because they think VS stuff is cool.”
Victoria’s Secret introduced its college-themed Pink line on the runways in 2006.
Pink was so popular that Victoria’s Secret began marketing to a generally younger audience. Justin Bieber performed at its annual fashion show last year, and the brand plans to open standalone stores with only Pink merchandise.
In a statement, Victoria’s Secret told us that “Bright Young Things” was marketed toward college spring breaks. The company recently started a Hawaii-themed promotion.
The petition mistakenly calls the marketing campaign a “line,” but in reality, it’s just a series of ads, according to the company. In keeping with its Hawaii-themed promotion, the panties now read “Aloha.”
“Victoria’s Secret PINK is a brand for college-aged women,” the company said. “Despite rumors, we have no plans to introduce a collection for younger women.”
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