This Company Has Tracked 50 Million People Using In-Store Wifi [THE BRIEF]

Sen. Al Franken wants Euclid to stop tracking shoppers in stores using wifi, Adweek says. Franken says shoppers in stores and malls do not expect to have their phones monitored, and shoppers are only given the option to opt-out if they know to go to the company’s web site. He wrote to the the startup’s CEO, Will Smith: “Recent news reports suggest that Euclid’s technology has tracked 50 million unique smart phones or other WiFi enabled devices…. I find this troubling.”
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Previously on Business Insider:

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